Thai people do. Getting the name of the location right is important when asking taxi drivers etc where you want to go.
If I said "Rambuttri Ally (alai)" to the average person they'd have absolutely no idea what I'm taking about. Even if I said "Soi Rambu-treee" most would have no idea where it is unless I'm in or near that area and luck out with experienced person.
Heck, a lot of people don't even know where Banglamphu is despite that being the old method of directing the drive to the KSR area.
But hey, stay ignorant, no skin off my nose.