Back in the 1980s a Japanese fellow told me they started promoting Valentine's Day in Japan in a big way, every girl wants chocolates and of course the guys have to comply.
Xmas is about retail, especially in the US where they have even have (unofficially) designated shopping holidays. People are coming up with all these statements about the history of Black Friday but I can tell you that I first heard that term in the 1990s. And no, the day after Thanksgiving WAS NOT the start of the xmas season, that began around the 8th of December (a Catholic day of observation) and the first Sunday of Advent. Xmas has evolved from a Christian holiday into something else.
Most Jews I know celebrate xmas by going to a Chinese restaurant and a movie.