The amount of money I send Thailand has dropped around 3000 baht a month due to this fluctuation, not a huge amount in the grand scheme of things and it will not effect me much, BUT many english people losing £75 ish a month it may well have them buying cheaper noodles from the 711.
As for tourism and export being 8% more high, THAT will be an issue. Having high season rates in quite a lowish season to me stinks of manipulation somewhere