they don't have pig or chicken farms?
or plain poor people ?
i went to villa before , for almost but still good by sell date products with discount, yes, I am poor (not like you all here) and like to save on things like milk or yoghurt... just put in freezer, but they don't do that anymore... they lose nothing , it is the producer that loses... many times in tops, almost sell date, in separate corner for those items, then no yellow label and asking people working there, no interest in putting it on...