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LISA's SaWaDiKa sets 2026 24-hour view record

LISA has claimed the highest first-day music-video viewing total of 2026 with SaWaDiKa, which recorded 70.8 million views in its first 24 hours.

The Thai star released the track as the lead single from her forthcoming PRESS PLAY mini-album. LISA, whose full name is Lalisa Manobal, thanked the production team and fans after the release.

Record first-day figures

The reported 70.8 million views surpassed the 33.3 million first-day views achieved this year by BTS's Swim.

SaWaDiKa is also said to be the second most-viewed solo artist music-video debut in its first 24 hours in global music history. It trails only LISA's own 2021 single LALISA, which reached 73.6 million views over the same period.

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The video reached between 30 million and 35 million views within its first 10 to 12 hours, before passing 50 million after 15 hours. That made it the fastest music video to reach 50 million views in a single day for several years, since Shakira and Bizarrap's Bzrp Music Sessions, Vol. 53 in 2023.

In an Instagram post, LISA wrote: "It has been one day since SaWaDiKa was released for people around the world to hear. From Thailand to Korea and LA, bringing this project to life required everyone's collaboration."

She added: "Thank you so much, from the bottom of my heart, to everyone involved. And thank you to all the Lilies for supporting and loving SaWaDiKa. I really could not have done this without you."

A Thai greeting with a stylised spelling

The title is intended to be read as sawasdee ka, the polite Thai greeting commonly used by women, rather than pronounced as English words. However, neither LISA nor her label, LLOUD, has explained the spelling SaWaDiKa or its alternating capital letters.

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Thai elements feature throughout the song and its wider project, including Bangkok scenes, Muay Thai, tuk-tuks, the baht and the phrase keng mak, meaning "very good".

EP, documentary and Las Vegas dates

PRESS PLAY is due for release on 23 October and follows LISA's February 2025 debut record, Alter Ego. Rolling Stone has reported that the six-track EP explores her Thai roots more deeply and takes a more personal approach to her solo work.

LISA promoted the release through the Hello Sawadika global campaign, including a website displaying "Hello" in 11 languages and billboards around Bangkok. Her documentary Always Lalisa premieres at the Toronto International Film Festival from 10 to 20 September.

She will then begin her first concert residency, VIVA LA LISA, at the Colosseum at Caesars Palace in Las Vegas on 13, 14, 27 and 28 November.

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6 September 2026

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FlorC Platinum Member

FlorC

Advanced Member

How many just saw the video to see her "outfits".

Sex sells.

I did not find the music in that music video.

I could not even get through it with the sound off.

She has a Japanese JAV star that looks like her.

I 'd rather watch her.

BangkokHank Gold Member

BangkokHank

Advanced Member

Useless from a musical perspective. But I'd still do her.

khunPer Diamond Member

khunPer

Advanced Member

Well done career...👍, but I don't fancy the song "SaWaDiKa". It miss what makes a song a real global hit — a sing-along hook-line or something easy to be remembered, which could be a riff; even that she repeats the same rap 3-4 times it's not something you easily rembers — but it will gain lots of streams and download, because it is Lalisa; if it was an unknown upcoming artist it would likely be of much less interest and soon forgotten.

Go into any crowded night club and see what happens with the audience, the moment the DJ plays something easy recognisable and sing-aloing, even partly covered by tech- og house-rhythms in heavy base and kick drum. It's not the rap, the majority remembers, it's the hook. A known artist with a sexy costly music-video will always gain views and streams, but it might easily be forgotten in the future.

The good old advise I learned from high level pros in music business was: When you receive a demo tape, you play 30 seconds and stop it. Walk out for a mug of coffee or a leak, and if you cannot sing something or remember a riff when you come back in the office, it's next case. I should admit, this was before the long intro's for radio hosts to make a talk over, today you will listen something like 45 seconds...😉

JerryM Gold Member

JerryM

Advanced Member

In Blackpink, Lisa was "The Rapper".

JerryM Gold Member

JerryM

Advanced Member

My late mother grew up in NY City during the big band era. I used to joke:

To my mother there are 2 kinds of music: Frank Sinatra and Not-Frank Sinatra.

So I learned early on not to question anyone's taste in music. If they like it, up 2 them.

Jim Blue Platinum Member

Jim Blue

Advanced Member
4 hours ago, redwood1 said:

Complete overproduced highly polished trash....This video is instantly forgettable..

Bet you were a bundle of fun on a Saturday night when you were a

teenager Red !

Nick Carter icp Star Member

Nick Carter icp

Advanced Member
3 hours ago, FlorC said:

How many just saw the video to see her "outfits".

Sex sells.

I did not find the music in that music video.

I could not even get through it with the sound off.

She has a Japanese JAV star that looks like her.

I 'd rather watch her.

Really ?

Whats her name ?

josephbloggs Diamond Member

josephbloggs

Advanced Member
4 hours ago, redwood1 said:

Complete overproduced highly polished trash....This video is instantly forgettable..

4 hours ago, Emdog said:

Just what the public is hungry for. "Instantly forgettable" means they'll hit 'replay'

2 hours ago, BangkokHank said:

Useless from a musical perspective. But I'd still do her.

3 hours ago, FlorC said:

How many just saw the video to see her "outfits".

Sex sells.

I did not find the music in that music video.

I could not even get through it with the sound off.

She has a Japanese JAV star that looks like her.

I 'd rather watch her.

43 minutes ago, trucking said:

Good luck to her but I don't really think rapping in general qualifies as music since the melody , if any , got off the bus from the get go. It should be re classified as entertainment or something. Viewed as a stand alone style of visual or aural entertainment it is better appreciated. Once you go down the road of accepting all kinds of sound as music, you have to accept that banging two dustbin lids together to a beat or evenly spaced fatulance can also be called music.


The usual, predictable, bitter jealous old men are out making their usual, predictable, bitter jealous old men comments again.

marin Platinum Member

marin

Members
2 minutes ago, josephbloggs said:


The usual, predictable, bitter jealous old men are out making their usual, predictable, bitter jealous old men comments again.

I respect what she has done, and am proud of her. Not only a superstar pop artist but also a brand ambassador for many high end labels. But I must say at my age and growing up on rock in the bay area in the late 6'0s and 70's I dont really enjoy her new hit. No reason to go much deeper than that, I tried but could not make it through the video.

JerryM Gold Member

JerryM

Advanced Member

There is no way ANYONE could have walked through the domestic side BKK Suvarnabhumi and not seen these ads:
images (1).jpg

Nick Carter icp Star Member

Nick Carter icp

Advanced Member

Guys : Its a young woman making music for young people .

The target audience isn't old men over 30 years old .

Its young people making songs for young people .

Its not for people born in the 1900s

Paul McCartneys got a new album out now , listen to that instead of Lisa

JerryM Gold Member

JerryM

Advanced Member

Who I thought would be the Thai breako\ut star is Ms. Da Endorphine. What a set of pipes this girl has (had).

rustinorman Explorer Member

rustinorman

Member

She's hard working... Respect!

Lisa (Lalisa Manobal) has an estimated net worth of approximately $40 million.

Sources of Income

  • Music Career: Earnings from global hits with BLACKPINK and solo projects.

  • Business Ventures: Founding her own management company, Lloud, which partners with RCA Records for her solo releases.

  • Luxury Endorsements: High-profile ambassadorships with major fashion and beauty houses, including Louis Vuitton, Bulgari, and CELINE.

  • Acting and Media: Her Hollywood acting debut in Season 3 of HBO's The White Lotus.

Source: AI/Google

Nick Carter icp Star Member

Nick Carter icp

Advanced Member
7 minutes ago, Sir Dude said:

Well, not my thing but the figures speak volumes of how young people view such nonsense, as it's essentially so superficial and shallow as there isn't much musical brilliance or orginality/talent in any of it, and she probably doesn't even write the songs herself, just a performer.

Long gone are the days of original guitar rifts or band brilliance like in Led Zep, Clapton, Eagles, Bowie, or Hendrix etc. You actualy had to be talented back then to get attention. Reminds me of how the Koreans, Thais, and Japanese men have gone from serious warriors back in the day to soy-boys within a few decades.

You had the same genre of music back in the 60s as well .

Lisa is in the same category as Diana Dors , neither are rock musicians

couchpotato Gold Member

couchpotato

Advanced Member

Well over 100 million UTube views in 2 days....obviously doing something right.

Personally I think she is great Ambassador for Thailand...Go girl.

The thing I find amazing about the 4 Blackpink ladies, that in all their years together, there hasn't been a hint of any scandals..quite amazing IMHO.

josephbloggs Diamond Member

josephbloggs

Advanced Member
11 minutes ago, temuFarang said:

Can you please explain to me how they are jealous? I just sampled the video and it's not all that impressive.


Reading between the lines. "Trash". "Useless". Etc etc.

Some people don't like to see you Thai females being infinitely more successful than they have ever been or ever could be. Otherwise why bother posting just to denigrate her?

josephbloggs Diamond Member

josephbloggs

Advanced Member
Just now, temuFarang said:

Whatever dude, that video was awful. You must be under the impression that Lisa wrote the music, designed the costumes, etc. Not every song or video released by a singer is always good. You suffer from white knight syndrome.


Nope, I am well aware, and so is she, which is why she made an effort to thank her team.

"From Thailand to Korea and LA, bringing this project to life required everyone's collaboration."

She added: "Thank you so much, from the bottom of my heart, to everyone involved.

Seriously, how many singers do everything including designing costumes as you suggest?

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