Police are hunting suspects accused of luring a 34-year-old man to a fatal ambush in Soi Sukhumvit Pattaya 15/12, Bang Lamung district, Chon Buri, during the early hours of 10 May.
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Officers from Bang Lamung Police Station were called to the scene after reports of a shooting in Naklua subdistrict. The victim, identified only as Apichai, 34, was found lying face down in a pool of blood beside the road with a single gunshot wound to the head. Police recovered a .38 calibre bullet casing nearby.
Witnesses reported hearing a single gunshot before authorities secured the area and began forensic examinations. The victim’s nephew, Chayanon, told police that Apichai had arranged to meet his girlfriend at the location after she sent him the coordinates. The pair travelled to the scene in a black saloon car hired as transport, through a ride app.
According to the nephew, a white saloon car was already parked at the meeting point when they arrived. As he was paying the driver, a young man approached and pointed a gun at Apichai as he walked towards the white car believing his girlfriend was inside.
Moments later, a gunshot rang out. Chayanon said he saw his uncle collapse before he got back in and fleed in the same black vehicle. He returned home to inform relatives and later learned that Apichai had died at the scene. The victim’s sister, identified only as Kai, told investigators that her brother had been in a relationship with a woman for about a year and they frequently met. She said the family knew he had arranged to see her before the shooting but did not expect the meeting to end in violence.
Pictures courtesy of Daily News
CCTV footage captured key moments before and after the attack. Police said the footage showed a white saloon car arriving at about 1.46am, with three young men getting out. Two men wearing white shirts appeared to wait for the victim while a third man in black hid in roadside vegetation. When the black car carrying the victim arrived, Apichai walked towards the white vehicle before one of the men in white ran forward and shot him.
The victim collapsed motionless on the roadside. The footage then showed the man in black emerging from the bushes and joining the other attackers to flee in the white car. Police believe the killing may be linked to a love triangle dispute involving another man connected to the woman.
Daily News reported that investigators said provocative chat messages exchanged through the woman may have fuelled tensions leading up to the shooting. Authorities said they have identified leads and are continuing efforts to locate and arrest the suspects for prosecution.
Caution CCTV shows the incident.
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Adapted by ASEAN Now ThaiRath 10 May 2026