Thailand’s Friend-for-Hire Business Finds Growing Audience Paid companionship services are becoming increasingly visible in Thailand as customers hire people to accompany them on trips, shopping excursions, workouts and other everyday activities. The trend comes as single-person households accounted for 29.5% of Thai households in 2025, although customers say convenience and wanting someone to take photos can be just as important as seeking companionship. University student Thanaporn Charoenchuea reportedly served more than 50 customers within about two months through her “Snap Like A Bestie” service, combining photography with conversation to help clients feel comfortable. Another provider, Penkawin “Ice” Wangniwetkul, charges around 1,000 baht per hour for activities including shopping, gym sessions, spa visits, cafe hopping and rock climbing. Providers typically screen potential customers and establish boundaries for safety.
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