King Power to organise funding for World Cup broadcast fees

By The Nation

 

 

The King Power International Group has been identified as the main sponsor of free broadcasting in Thailand of the 2018 World Cup Finals in Russia.

 

Sports Authority of Thailand governor Sakon Wannapong said the duty-free retail chain had been chosen to organise the process due to its expertise in the football business. The company’s chairman, Vichai Srivaddhanaprabha, is the chairman of English Premier League’s Leicester City, while his son Aiyawatt if the chairman of Belgian division 2’s OH Leuven.

 

CP All, Thai Bev, Ptt Public Company Limited, Bangkok Mass Transit System or BTS, the Government Lottery Office and Energy Development Company are the other organisations which will equally share the licence costs to broadcast the June 14-July 15 World Cup in Thailand. 

 

Sakon said the seven bodies would convene to discuss their financial obligations.

 

They would also decide which free TV stations, likely to be on digital platforms, would broadcast all 64 games from the group stages until the final. 

 

It is expected that the total fees to be paid for broadcasting licences would be around Bt12-14 billion, meaning each organisation would fork out around Bt170-200 million. Under the National Broadcasting and Telecommunications Commission NBCT regulations in 2012, only free TV stations are allowed to broadcast major sport events such as the Southeast Asia (SEA) Games, Asian Games, Olympics and World Cup.

 

Source: http://www.nationmultimedia.com/detail/sports/30336673

 

-- © Copyright The Nation 2018-1-19

Rip off profit of duty free goods from King Power easily cover the 200 million baht licence.

If only free stations are allowed to broadcast the World Cup, does that mean all previews and commentary will be in Thai? Cable/satellite (eg True) are banned from broadcasting it?

28 minutes ago, Bangkok Barry said:

If only free stations are allowed to broadcast the World Cup, does that mean all previews and commentary will be in Thai? Cable/satellite (eg True) are banned from broadcasting it?

I would think that all previews would be in Thai only but there's a good chance that the commentary will be offered in dual language, Thai and whoever they are taking the broadcast from. I'm basing this on previous broadcasts such as the 2016 Euro finals which had dual language and more recently the F.A. Cup games which were shown on free television (I watched the Liverpool - Everton game the other week and it came with Thai commentary plus the original English commentary).

The Kingdom's favourite duty free supplier. Lol.

12 hours ago, 1337markus said:

Rip off profit of duty free goods from King Power easily cover the 200 million baht licence.

200 million baht licence fees? A pittance. BUT free football for all might make certain prosecutors forget the 12 BILLION Baht in unpaid taxes. 

King Power, much like the junta, sure do love the Thai people. 

 

Let’s not be negative and wonder why. 

King Power know how to butter their bread. Contacts in all the right places. 

 

If Thai athletes were as resourceful as King, they will be bringing back a lot of Gold.

How about putting the next Rugby World Cup from Japan on that list or does only football have that

superior thinking

37 minutes ago, natway09 said:

How about putting the next Rugby World Cup from Japan on that list or does only football have that

superior thinking

Nailed it 

On 1/19/2018 at 1:15 PM, snoop1130 said:

total fees to be paid for broadcasting licences would be around Bt12-14 billion, meaning each organisation would fork out around Bt170-200 million

 

12-14 billion divided among the 7 named sponsors is not 170-200 million each.