Tourists can be thought of as a faceless transient commodity bringing in revenue and then departing. Foreigners living here for extended periods and setting up businesses or gaining access to land become a competitive threat to the upper echelons of Thai society, which is why there is such an effort to continually instill a sense of impermanence in the expat community. For years, the lower classes welcomed expat men many of whom were lulled into the Thai dream of leading a utopian life in the arms of a younger wife, lolling away in a hammock, sipping coconut water from a straw. Social media which has facilitated the comparing of cross-cultural notes both in the West and among Thais has put a significant damper on the "mutiny on the bounty" escape to Thai dream for Westerners, as well as the "strike it rich" dream for poor rural farm girls in Thailand. As soon as tourism revenue drops, many who only marginally benefit from the tourism industry start to resent the presence of tourists. On line shopping and the rise of big box retailers even in rural areas has also contributed to the rise of 'what's in it for me' attitudes about tourism among broad swathes of the Thai populace. And, again, just as in the West where there are tik tok, facebook, instagram, and U-tube fads and trends where people rag about the cost of living, cost of housing, cost of groceries, the sucky job market, how America has become dystopian, or mentally ill people are terrorizing passengers on the NYC subways, etc., etc., in Thailand there is a social media sub-culture that competes with one another to post videos of foreigners behaving in ways that allow for endless tongue clucking, pearl clutching, and venting of resentments. Not saying that none of this is justified. I'm just saying that these social media trends create an unhealthy real life atmosphere were people are looking for opportunities to be offended, and I suspect that social media, and the thirst for social media notoriety, may have played a role in this incident.
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