Advertorial ADIDAS ULTRABOOST x GAME OF THRONES at SUPERSPORTS

ASEAN NOW Sales · March 21, 2019

ADIDAS ULTRABOOST x GAME OF THRONES at SUPERSPORTS

ADIDAS ULTRABOOST x GAME OF THRONES PRODUCT CONCEPT

What is Ultraboost x Game of Thrones
Ultraboost x Game of Thrones is a collaboration between adidas Running and HBO’s legendary television series, Game of Thrones. The two have come together to collaborate on a series of six limited edition Ultraboost running shoes.

Why was Ultraboost x Game of Thrones created?
As part of our open source strategy, adidas has committed to collaborating with creators from different sectors – be it film, art, technology, or fashion. Taking inspiration from house motifs which come together to create bold and distinct colorways, the adidas x Game of Thrones Ultraboost silhouettes fuse performance-oriented footwear technology with a striking and culturally relevant visual aesthetic.

Who was Ultraboost x Game of Thrones created for?
The Ultraboost x Game of Thrones running shoes was created for both fans of the show and runners who want to up their game whilst standing out from the crowd with six striking designs to choose from.

The silhouettes also feature adidas’ iconic BOOST technology, offering the highest energy return, contained in a Continental rubber outsole for superior grip in all conditions.

TECHNOLOGY AND DESIGN

What are the key innovation and design benefits of Ultraboost x Game of Thrones?

Each shoe in the collection features signature BOOST midsole technology for unlimited energy return, Primeknit upper for lightweight performance, and the iconic heel counter for adaptability and support, as well as a variety of extravagant materials on the cage.

TARGARYEN M