‘It was like meeting the Pope’: how Peppa Pig became a £1bn global phenomenon

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‘It was like meeting the Pope’: how Peppa Pig became a £1bn global phenomenon

by Simon Usborne

 

‘It deals with family, which is the first thing that makes sense to children’ … Peppa with Mummy, Daddy and brother George. Photograph: five

 

If the story of the Peppa Pig franchise were a Peppa Pig episode, it would start with the doodles of three dejected daddy pigs who are about to quit animation.

 

But then, in a heart-warming twist, the trio would make some nice new friends and we would leave them, rolling in mud – and enormous piles of money – at their modest central London studio. The title of the episode? Global Domination.

 

“I think I’m still in denial,” Neville Astley says at the “Elf Factory”, where he and co-creator and director Mark Baker lead a team of 16, alongside Phil Davies, Peppa Pig’s producer.

 

The nickname for their studio was a joke.

 

Full Story: https://www.theguardian.com/tv-and-radio/2019/may/16/how-peppa-pig-became-a-global-phenomenon-billion-pound