Lazada aims to empower women with Women’s Festival campaign

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Lazada aims to empower women with Women’s Festival campaign

By The Nation

 

 

Lazada, an e-commerce leader in Southeast Asia, has set a goal to be the No 1 shopping destination for women in the digital era to recognise their importance as influencers within the e-commerce marketplace.

 

The “shoppertainment” platform is organising a series of activities include a mega event, the Lazada Women’s Festival, to raise its market share of women consumers, ages 18-24 years. Aiming to offer new shopping experience through a mixture of O2O (offline-to-online marketing) and shoppertainment strategies, the event will feature a livestream fashion show and a “Magic Mirror” to tap the customer’s pain point by offering them a trial experience before purchase.

 

Thanida Suiwatana, chief marketing officer of Lazada Thailand, pointed to the overall performance of e-commerce in the country, with the sector generating revenue of Bt118 billion in 2018, and expectations of an upward trend continuing to Bt139 billion this year, and 15.3 per cent revenue growth projected for 2020. 

 

In terms of mobile commerce users, Thailand ranked third globally with 71 per cent of internet users buying something online via their mobile phones. The key factor behind the growth of e-commerce in Thailand is the revolution of consumer behaviour, leading to the growth of sellers and buyers on the online platform, she said.

 

“Lazada is placing its focus on empowering sellers and customers on Lazada’s platform through three main strategies –shoppertainment, super e-commerce tech and super e-business solutions. These will offer a wide range of tools that support sellers and brands in LazMall, driving the growth of SMEs through O2O experiences.”

 

Lazada celebrates women in Southeast Asia through empowerment, personal confidence, and embracing the freedom to explore, she said.

 

The retailer is creating a regional campaign, the Lazada Women's Festival, to empower women aged 18-24 to be confident in their style via Lazada. The company expects the campaign to drive the growth of beauty and fashion sales and women customers on Lazada’s platform.

 

The Lazada Women’s Festival will be held May 24th-26th, 2019 at Quartier Avenue on G floor and the Quartier Galleria M Floor at EmQuartier, Bangkok.

 

Lazada’s O2O and Shoppertainment strategies use innovative livestream technology to offer customers new and real-time shopping experience.

 

Source: http://www.nationmultimedia.com/detail/business/30369823

 

-- © Copyright The Nation 2019-05-23

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[30la]

Attention: many products offered by Lazada are fake and others of poor quality!

[Brigand]

"Empower women ... " huh, through getting them to spend even more with you. Where do they come up with such nonsense? Empower themselves more like under a thin veneer of trendy speak that uses all the in-trend jargon ... utter shallow BS for simpletons.

[BritManToo]

43 minutes ago, 30la said:

Attention: many products offered by Lazada are fake and others of poor quality!

I've never had a problem and order from them every month.

If arrives and it's fake you can get a refund.

[nickstav]

1 hour ago, 30la said:

Attention: many products offered by Lazada are fake and others of poor quality!

I love Lazada and order regularly from them. I particularly like that most items are available COD, so I don't have to give out my credit card information. When I had to contact their customer service one time they were very attentive.

[Misterwhisper]

I fail to see how spending their money on an online shopping platform would "empower" women in any way. Were they not allowed to do so before this questionable campaign? And after that short 2-day sales campaign? Are all the female shoppers going to be "disempowered" again? The only "empowerment" I see here is a jump in sales turnover, thus net profits... for Lazada.

 

Please don't understand me wrong. I am frequently shopping on Lazada myself. But I've never felt "empowered" by doing so; but that's probably only because I'm male ????