JAL expands role in local activities for rise in Thai passengers

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JAL expands role in local activities for rise in Thai passengers 

By Sirivish Toomgum
THE NATION

 

 

Japan Airlines Co Ltd (JAL) has deepened its involvement in local activities in Thailand as a means to reach out to potential Thai customers, said Sze Hunn Yap, JAL's regional marketing manager, Asia Pacific.

 

Its participation in local events such as the Japan National Tourism Organisation's travel fairs in Thailand, have served to familiarise Thais with the carrier. 

 

She hopes Thais would feel comfortable flying with JAL and the great value it has to offer, citing the carrier's high standards of products, service and hospitality.

 

"Regionally, we are running a brand campaign titled 'Fly Once Fly Always' to encourage people who have never flown JAL to fly with us once to experience first-hand the high level of service and quality. We believe travellers will remember the JAL brand through the experience," she added.

With this campaign, JAL aimed to highlight its strength including a base of over 500 Thai cabin crew, of which several will be placed on duty for every flight in and out of Bangkok.

 

JAL is also one of the most awarded airlines for punctuality by Flighstats.

 

"We want to instill peace mind in our Thai customers with Thai-speaking staff on board, who offer authentic Japanese hospitality".

 

Sze Hunn Yap

 

JAL also boasts an exquisite selection of in-flight cuisine, with some of its meals crafted by award-winning as well as Michelin-starred chefs.

 

"This year is going to be an exciting one for Japan as a country. It will host the Olympics and we hope to take the opportunity to highlight the many beautiful destinations in the country, not just the big cities of Tokyo and Osaka".

 

"JAL flies to more domestic airports in Japan than other carriers and offers great-value fares. We strive to meet the needs of Thais planning to go to Japan with our quality products and services, as well as the number of flights daily between the two countries," she added.

 

She added that JAL has always valued Thai customers and has been improving relevant services and communications.

 

"The Thai travel market is growing, and we have seen a rise in the number of repeat Thai visitors to Japan In 2018 alone, more than 1.132 million Thais visited Japan and there is a lot of potential in both first-timers and repeat flyers to Japan".

 

Currently JAL operates five daily flights between Thailand and Japan, of which three to Tokyo (2 to Haneda airport, 1 to Narita airport), one to Osaka, and one to Nagoya.

 

JAL participated in Japan National Tourism Organization's travel fair in Thailand last year.

 

When asked about the intensifying competition, she said that Japan Airlines is a full-service carrier and also a Skytrax 5-Star Airline that was awarded for the quality of products such as the World's Best Economy Class Seat.

 

"We also fly to the highest number of airports in Japan, catering to the growing numbers of Thais visiting various prefectures in Japan, and to some destinations that no other airline fly to, such as Yakushima, an island south of Japan where the ancient rainforest has been designated a natural World Heritage Site. These are our competitive advantages over others in the market".

 

JAL was founded in 1951 and became the first international airline in Japan. The airline now flies to 349 airports in 52 countries and regions, together with its codeshare partners with a modern fleet of more than 230 aircraft.

 

Source: https://www.nationthailand.com/business/30381709?utm_source=homepage_hilight&utm_medium=internal_referral

 

-- © Copyright The Nation Thailand 2020-02-07

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