Advertorial Roojai.com reaches new industry heights through innovation

[ASEAN NOW Sales]

Roojai.com reaches new industry heights through innovation

 

• Online insurance platform records 4th year of rapid growth
• 2020 innovations planned to help claim assessment and processing
• Upcountry growth and  new products to drive further growth

 

 

Bangkok, - Roojai.com, Thailand’s leading online car insurance provider, increased the total premiums collected, reduced claim frequency, and boosted customer numbers during 2019, recording its fourth consecutive year of fast growth. During the year, Roojai.com also introduced several innovative services as it continues to pioneer online insurance in Thailand.

 

The platform increased its customer base by 72% compared to 2018. It now boasts 55,000 customers. Existing customers renewal rate reached 75%, thanks to competitive price and quality of service.

 

Throughout the year, the Roojai.com website welcomed 8 million visits, and  drivers and riders created 640,000 insurance quotes. During this increased activity, Roojai.com was able to maintain customer satisfaction, with customer reviews scoring an average of 4.86/5 in 2019, and claim satisfaction scoring 8.63/10, up from 7.83 in the previous year.

 

 

New services were introduced throughout the year, including automatic SMS updates to keep customers informed at every step of the claim and repair process; introduction of a garage map to find garages nearby, read reviews and ratings from other customers; and a video car survey to speed up the repair process and adapt to customer availability. 

 

Roojai.com was able to triple sales in Chiang Mai thanks to a campaign that targeted good driving behaviour. The company plans to expand this campaign to other provinces during 2020. Throughout 2019 the company collected THB 531 million in premiums, up 74% from the previous year. 

 

 

Nicolas Faquet, Roojai.com’s Chief Executive Officer and founder, said: “One of the reasons why Roojai.com has been successful is because of our innovations and the continuous improvement of our technology. These features allow us to delight customers with simple, affordable and reliable auto insurance. We will continue to do this through 2020 and plan to introduce AI to improve claim assessment, and Computer Vision to help reading and storing documents.”

 

“We are looking forward to a busy and successful 2020, and aim to attract 90,000 customers and collect THB 910 million in premiums,” he added.

 

In 2020 the company also plans to simplify its claims process by removing the need for a surveyor at an accident, improving its customer selection through the use of data, and implement machine learning to further enhance operations and guarantee an even smoother customer experience.

 

Roojai.com will also look upcountry for growth by identifying areas that show good driving behaviour. The firm also plans to offer insurance for luxury vehicles, as well as looking beyond insurance to expand into a new vehicles-related vertical.