Red Bull pays out €550m to founders, including family of drink's inventor

Dividend payments go to Dietrich Mateschitz and family of Chaleo Yoovidhya

Rupert Neate 

Wealth correspondent

 

Red Bull cans in a supermarket in Bangkok, Thailand. The drink’s inventor was born to Chinese immigrant parents in the Thai province of Phichit. Photograph: Athit Perawongmetha/Reuters

 

The energy drinks company Red Bull has paid out more than €550m (£493m) to its founders, including the family of a former Thai duck farmer who invented the popular drink as a “hangover cure” in 1976.

 

The company, which is also known for its Formula One motor racing team and sponsorship of extreme sports, has paid €211.4m in annual dividends to the family of Chaleo Yoovidhya, the drink’s inventor, who died in 2012.

 

A further €343m was paid to Dietrich Mateschitz, an Austrian businessman who discovered that the drink, called Krating Daeng in Thai, helped with his jet lag on a business trip in 1987 and partnered with Yoovidhya to promote Red Bull overseas.

 

Full story: https://www.theguardian.com/business/2020/nov/23/red-bull-pays-out-550m-to-founders-including-family-of-drinks-inventor

 

-- © Copyright The Guardian 2020-11-25

 

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I would like to have such a Mateschitz too that makes endless money for me. I never understood why he didn't produce his own drink. He has only 49 percent of the Thai company. Perhaps one of his biggest mistakes in his life. 

How much did they pay to the cocaine snorting, cop killer???

9 minutes ago, PatOngo said:

How much did they pay to the cocaine snorting, cop killer???

How much did they pay the cops you mean?

whatever

3 hours ago, Oldie said:

I would like to have such a Mateschitz too that makes endless money for me. I never understood why he didn't produce his own drink. He has only 49 percent of the Thai company. Perhaps one of his biggest mistakes in his life. 

Marketing someone else's idea, and still getting annual dividend payments of €343m 33 years later, is a mistake I'd be prepared to make.

1 hour ago, ballpoint said:

Marketing someone else's idea, and still getting annual dividend payments of €343m 33 years later, is a mistake I'd be prepared to make.

I think he could have easily created his own chemical mixture with sugar and caffeine. Mateschitz is a marketing genius and would have sold this product too with great success. 

3 hours ago, Oldie said:

I think he could have easily created his own chemical mixture with sugar and caffeine. Mateschitz is a marketing genius and would have sold this product too with great success. 

Indeed, there are now a dozen energy drinks all tasting equally awful. Nobody buys it for the taste, its just marketing. And the "Thai" connection has never been part of the marketing meaning he could have just bought a dozen bottles in Thailand, figure out how to make it at home, and own 100% of this company floating on marketing.

It’s really quite depressing that a man can earn a dividend of €343m and people can still find fault ????????‍♂️

8 hours ago, PatOngo said:

How much did they pay to the cocaine snorting, cop killer???

and arm and  a leg, and the rest of the body also I believe

10 hours ago, Oldie said:

I would like to have such a Mateschitz too that makes endless money for me. I never understood why he didn't produce his own drink. He has only 49 percent of the Thai company. Perhaps one of his biggest mistakes in his life. 

"A further €343m was paid to Dietrich Mateschitz, an Austrian businessman" ,...I wouldn't call this a mistake !!!! it's a <deleted>**ing 343 million Euro !!!!!!!

 

1 minute ago, off road pat said:

"A further €343m was paid to Dietrich Mateschitz, an Austrian businessman" ,...I wouldn't call this a mistake !!!! it's a <deleted>**ing 343 million Euro !!!!!!!

 

Without Mateschitz Red Bull would be nothing. Do you know his story? 

27 minutes ago, Oldie said:

Without Mateschitz Red Bull would be nothing. Do you know his story? 

The original Thai version sells more than well enough in thailand for the founder and his family to be well off. 

Vile stuff . No idea how people can drink it !????

19 minutes ago, pacovl46 said:

The original Thai version sells more than well enough in thailand for the founder and his family to be well off. 

But the Mateschitz version sells worldwide. And this is a big difference. 

47 minutes ago, pacovl46 said:

The original Thai version sells more than well enough in thailand for the founder and his family to be well off. 

So much so, they can get away with murder!

I think it is rubbish, but the price tag in Europe of  15 times the price of Thailand shows some brilliant marketing & just how gullable the public are

Never got a bean off me that's for sure ????

With Mateschitz's 2020 net worth estimated at $26.9 billion US (according to Forbes), the Red Bull dividends of 343 million Euros pale by comparison.

13 hours ago, Oldie said:

He has only 49 percent of the Thai company.

Isn't that a legal thing?

Who knew inventing a drink could net that much cash? Never ceases to amaze me.

13 hours ago, Oldie said:

But the Mateschitz version sells worldwide. And this is a big difference. 

Yes, but without the original there would be no Red Bull and Mateschitz is an honest guy who knows to appreciate that fact and therefore didn’t rip him off! 

13 hours ago, Oldie said:

But the Mateschitz version sells worldwide. And this is a big difference. 

Yes, but without the original there would be no Red Bull and Mateschitz is an honest guy who knows to appreciate that fact and therefore didn’t rip him off! 

12 hours ago, PatOngo said:

So much so, they can get away with murder!

As far as I’m concerned it’s not “them”, it’s just the one guy and he’s not really involved with Red Bull apart from being an heir of a guy who is involved/was involved.

2 minutes ago, pacovl46 said:

As far as I’m concerned it’s not “them”, it’s just the one guy and he’s not really involved with Red Bull apart from being an heir of a guy who is involved/was involved.

Oh, I think he had unlimited support from the family, it is the families influence that have so far left him untouched! 

1 minute ago, PatOngo said:

Oh, I think he had unlimited support from the family, it is the families influence that have so far left him untouched! 

I remember reading something to the tune that they publicly disowned him or at the very least asked him to surrender. Might have been a publicity stunt, though, and he’s definitely financially stable, but I don’t think he’s untouched because of his family. I think he’s untouched because he fled the country. 

Almost every country has their own homegrown, world famous product, for which them and the country have become synonymous. Coke/Pepsi, Apple, Sony, Honda/Toyota, Samsung, Mercedes, Ferrari, IKEA, Fish & Chips. Heh. You get the idea.

 

I’d really like to see the Thais do the same. They’ve got plenty of their own unique, distinctive products that could do it, like Red Bull, but can’t seem to pull it off. It took a German to come here and do that for them. And as been said, in that process the connection to Thailand was lost.

 

Well, there’s the Carabao energy drink, named for the famous country band, a proud national symbol of theirs. I guess it’s doing well enough to be advertised in the Premier League. As is the Chaokoh coconut milk. But now they got that monkey labor problem. Hmm.

 

C’mon Thais, what else can you bring to the world? Is it time for Thep Thai to take on Colgate? And the Flying White Rabbit to rival Pepto Bismol and Gaviscon? Don’t let another farang seize the opportunity again!

Edited November 26, 20205 yr by CrunchWrapSupreme

On 11/25/2020 at 6:16 AM, Oldie said:

I would like to have such a Mateschitz too that makes endless money for me. I never understood why he didn't produce his own drink. He has only 49 percent of the Thai company. Perhaps one of his biggest mistakes in his life. 

I'm sure he is crying every night that he only makes 330 million a year instead of 550 million. He would be able to afford 50 villas instead of just 30, and 5 yachts instead of just 3.

On 11/25/2020 at 10:12 AM, ronaldo0 said:

Vile stuff . No idea how people can drink it !????

Quite nice mixed with Double Vodka & Double Tequila all together.

 

Quick way of getting hammered too....

1 hour ago, sharksy said:

Quite nice mixed with Double Vodka & Double Tequila all together.

 

Quick way of getting hammered too....

Even if you mixed one shot with a whole bottle of vodka I would pass ! ????