Commerce Ministry secures 2.4bn baht in orders for Thai fruit

BANGKOK (NNT) - The Ministry of Commerce has secured 2.4 billion baht’s worth of advance purchase deals for Thai fruit exports, while the exports of fresh and processed Thai fruit in first seven months of this year have generated some 130 billion baht revenue.

Officials from the Ministry of Commerce led by Deputy Prime Minister and Minister of Commerce Jurin Laksanawisit and the Permanent Secretary of Commerce Boonyarit Kalayanamit, have witnessed the signing of the Memorandum of Purchase (MOP) for Thai fruit, between Thai exporters and international buyers.

The Minister of Commerce said today that the MOP is an outcome of two business matching sessions held in March and January between international buyers and Thai exporters of fresh and processed fruit in the eastern, northern, and southern regions.

The 2.39 billion baht’s worth of MOPs consist of trade deals between 21 Thai exporters and 21 international buyers from 16 countries, including India, Myanmar, Spain, South Korea, and Taiwan.

In addition, the Ministry of Commerce is proceeding with marketing campaigns for Thai fruit at shopping malls abroad, along with promotional events held in eight cities of China, which have already generated some 15 billion baht in revenue.

The Ministry of Commerce is also promoting Thai fruit on major e-commerce platforms such as India’s bigbasket and China’s Tmall. These promotional campaigns have so far helped generate 130 billion baht from the export value of fresh and processed Thai fruit in the first seven months of 2021, and 48.31% growth.

The Minister of Commerce has urged provincial offices of commercial affairs and Thailand’s commercial attaches across the world to help facilitate business matching sessions for the upcoming harvest season, while working proactively on quality control to avoid rejection at destination countries.

The Ministry of Commerce now aims to export 180 billion baht’s worth of Thai fruit, and achieve no less than 30% growth.