Thailand Promotes Soft Power and Cultural Conservation

[webfact]

 

by Natthaphon Sangpolsit

    

BANGKOK (NNT) - Thailand is planning to promote its soft power along with the conservation of its cultural heritage, with officials inviting the general public to visit historical attractions in Bangkok.

 

The government has also laid out value-adding measures for products and services from Thailand, focusing primarily on the 5F categories of products and services comprising food, film, fashion, fighting and festival.

 

Additionally, the government is encouraging communities to adopt local wisdom and present their identities through products and cuisine, as well as hold flea markets on weekends and holidays to promote local tourism.

 

Authorities have meanwhile been working to recover ancient relics and artwork from abroad, having succeeded in bringing home 759 items so far.

 

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Thailand has also been working closely with UNESCO to conserve its cultural heritage through the nomination of places as world heritage sites, while proposing activities as intangible cultural heritage.

Prime Minister Gen Prayut Chan-o-cha has also invited the general public to participate in celebrating the 240th anniversary of the Rattanakosin Era by visiting palaces, temples and other learning sites across the historic quarter of Bangkok.

 

He said these activities would help instill a sense of pride and further unite the Thai people as a nation.

 

-- © Copyright NNT 2022-04-25

 

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[Tarteso]

Thailand Promotes Soft Power and Cultural Conservation

It seems that it is not a good day to start the promotion ????

[Misterwhisper]

Oh, jeez.

 

It seems "soft power" has become the substitute for "hub" now.

Brace for "soft power" to appear in every other news article headline from now on, people!

[JonnyF]

3 minutes ago, Misterwhisper said:

Oh, jeez.

 

It seems "soft power" has become the substitute for "hub" now.

Brace for "soft power" to appear in every other news article headline from now on, people!

It's the new buzzword. Even Thai colleagues have been telling me how Thailand's new found 'soft power' is so great, and that people will aspire to be Thai just as Thais aspire to be Korean (and worship everything about Korea from K-Pop to Korean fashion to the Korean series on Netflix). 

 

I gave up telling them what the world really thinks of Thailand years ago. It's a bit like being released from the Matrix, once they reach a certain age it's too dangerous ????.

 

 

[Will B Good]

Soft power=Clutching at straws

[Misterwhisper]

2 hours ago, JonnyF said:

It's the new buzzword. Even Thai colleagues have been telling me how Thailand's new found 'soft power' is so great, and that people will aspire to be Thai just as Thais aspire to be Korean (and worship everything about Korea from K-Pop to Korean fashion to the Korean series on Netflix). 

 

I gave up telling them what the world really thinks of Thailand years ago. It's a bit like being released from the Matrix, once they reach a certain age it's too dangerous ????.

 

 

They really should've taken the blue pill!

[Bluespunk]

13 hours ago, webfact said:

The government has also laid out value-adding measures for products and services from Thailand, focusing primarily on the 5F categories of products and services comprising food, film, fashion, fighting and festival.

They missed an F word…though soft power probably wouldn’t help when engaged in it. 

[Partenavia]

It all sounds good, but means nothing.

[Dcheech]

6 hours ago, Partenavia said:

It all sounds good, but means nothing.

That is a large component of the "intangible cultural heritage". Got to make it look good..