P211-M daily campaign ad spend shows 'we can't have poor candidates'

A man removes a campaign poster from a tree on April 19, 2022.

Department of Environment and Natural Resources, Handout

MANILA, Philippines —  The race for a national position has become more expensive after bets spent as much as P211 million daily on advertising during this year’s 90-day campaign, the Philippine Center for Investigative Journalism (PCIJ) said based on reports from Nielsen Ad Intel. 

PCIJ pointed out, however, that Nielsen’s reports were based on published television, radio, and print rate cards and candidates may have availed of discounts prior to the campaign so actual spending may or may not be lower than projected.

With the P211-million daily spend, national candidates are estimated to have availed of P18.425-billion worth of ads during the three-month official campaign.

Full Story: https://www.philstar.com/headlines/2022/07/21/2197039/p211-m-daily-campaign-ad-spend-shows-we-cant-have-poor-candidates