TAT introduces “THE MICHELIN EXPERIENCE @ ISAN”

[webfact]

 

Shining a spotlight on Northeastern Thai food culture and the addition of the Northeast (Isan) to the 2023 edition of The MICHELIN Guide Thailand.

 

TAT Newsroom

 

The Tourism Authority of Thailand (TAT) is introducing “THE MICHELIN EXPERIENCE @ ISAN” activity to promote Thai-Isan food culture and congratulate 33 entries from four representative cities of the Northeast or “Isan” region included in the Bib Gourmand list in the new MICHELIN Guide Thailand 2023 edition.

Mr. Yuthasak Supasorn, TAT Governor, said “Thailand’s fantastic culinary scene indeed helps strengthen the kingdom’s status as a world-class dining destination. Food also forms part of the kingdom’s soft-power foundations that continue to be highlighted in the ‘Visit Thailand Year 2023 Amazing New Chapters’ campaign.”

With Northeast Thailand featured for the first time, The MICHELIN Guide Thailand 2023 now features 441 dining venues in Bangkok, Chiang Mai, Phra Nakhon Si Ayutthaya, Phuket and Phang-nga, and four new Isan provinces of Nakhon Ratchasima, Khon Kaen, Ubon Ratchathani, and Udon Thani.

 

THE MICHELIN EXPERIENCE @ ISAN activity shined a spotlight on Thai-Isan food culture, and celebrated the inclusion of the region in the sixth edition of the MICHELIN Guide Thailand.

 

Out of 69 entries from the four Isan cities, 33 are highlighted in the Bib Gourmand list. These are nine entries in Nakhon Ratchasima, 11 in Khon Kaen, six in Ubon Ratchathani, and seven in Udon Thani.

 

As well as presenting congratulatory certificates to new entries from Isan, the event also promoted popular menus from Bib Gourmand-listed restaurants in Udon Thani;, namely VT Namnueng, Matcha Pha Suk, Krua Khun-Nid Restaurant, Peng Duck Noodle, Madam Pahtehh 2515, Arunee Namnueng, and Larb Nua.

 

The partnership between TAT and The MICHELIN Guide began in 2017 with the launch of The MICHELIN Guide Bangkok 2018. The success throughout the first five years resulted in the project being extended for another five years from 2022 to 2026. This guarantees continued promotion of gastronomy tourism in Thailand to the highest international level.

 

Two papers – one by Kenetixs Consulting on Gastronomy Tourism in Thailand and the other an assessment by Ernst and Young of The MICHELIN Guide Thailand from 2017-2020 – similarly concluded that economic value had been created for the country on several fronts.

 

 

This included an increase in food spending by foreign tourists by double in 2019 to 842.4 million Baht and the creation of 4,800 additional jobs in the food-related sector. Also seen was the attraction of more foreign chefs coming to work in Thailand, and encouragement of investment in fine-dining in the country.

 

In addition, the latest assessment by Kenetixs Consulting on Gastronomy Tourism in Thailand and of The MICHELIN Guide Thailand 2022 found positive impressions from foreign tourists who had experienced MICHELIN restaurants. For example, 98% of them would recommend dining at a Michelin restaurant to others, and 94% of them would travel to dine at other Michelin restaurants around Thailand.

 

Last but not least, in line with the kingdom’s increased drive towards more sustainable and inclusive tourism, TAT also places emphasis on promoting the MICHELIN Green Star distinction – given to those restaurants that embody and embrace sustainability in their day-to-day operations. Currently, there are three MICHELIN Green Star restaurants; namely, PRU, Haoma, and Jampa.

 

-- © Copyright TAT NEWS 2023-01-16

 

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[ThailandRyan]

If you eat to much you'll look like the Michellin Man. The shops and carts we visited were fantastic.

[Orinoco]

Reckon they will trip over there own small inner tube in time. 

 

 

Edited January 16, 2023 by Orinoco

[hotchilli]

Are bugs on the menu?

[ThailandRyan]

12 minutes ago, hotchilli said:

Are bugs on the menu?

Let me know where the Michelin Star restaurant or cart is for the misses....she loves eating the fried and salted bugs, me I just eat the fried grasshoppers.

[herfiehandbag]

When I saw this topic title I rather assumed it was celebrating how many tyre advertising totems you can get in front of the windscreen of your lorry!

[nigelforbes]

Michelin experience Issan! Mummy, please make it stop, it hurts.

[lujanit]

22 hours ago, webfact said:

MICHELIN Guide Thailand 2023 edition.

This is becoming a joke.  The Michelin Guide is in many countries now.  Just to profit off their publication.  If the places included here were compared to the real Michelin list they wouldn't stand a chance.

 

I have been here many years and eaten at all sorts of Thai places here all over Thailand and my conclusion is most of the places use waaaaay too much sugar and Nam Pla.

[ozz1]

Is BBQ rat on the menu it's ok it's a 5 star rat

[ThailandRyan]

23 minutes ago, lujanit said:

This is becoming a joke.  The Michelin Guide is in many countries now.  Just to profit off their publication.  If the places included here were compared to the real Michelin list they wouldn't stand a chance.

 

I have been here many years and eaten at all sorts of Thai places here all over Thailand and my conclusion is most of the places use waaaaay too much sugar and Nam Pla.

Wait so a Michelin star or bib gourmand is not in a Michelin guide?

[lujanit]

54 minutes ago, ThailandRyan said:

Wait so a Michelin star or bib gourmand is not in a Michelin guide?

Where did I say that?  Of course it is.

 

The Bib Gourmand is featured in Michelin red guides all around the world. As of 2020, there are currently 3,362 restaurants that can boast a Bib Gourmand award. (https://www.finedininglovers.com/article/what-is-michelin-bib-gourmand)

 

The price limit for Bib Gourmand consideration varies from country to country, depending on the cost of living. (https://guide.michelin.com/us/en/article/features/the-bib-gourmand). 

 

The Bib Gourmand distinction, symbolised by the famed ‘Bibendum’ or ‘Michelin Man’ licking his lips, recognizes both restaurants and street food eateries for offering high-quality food at budget-friendly prices of no more than THB 1,000 (for a three-course meal: starter, main course, and dessert – exclusive of beverage).  https://www.bing.com/search?q=Bib+Gourmand+price+limit+for+Thailand&qs=n&form=QBRE&sp=-1&pq=bib+gourmand+price+limit+for+thailand&sc=10-37&sk=&cvid=BF487BE5E8DF467FB6A41193ACA2CB44&ghsh=0&ghacc=0&ghpl=

 

 

I will bet the 1000 baht limit is not enforced for three courses.  Many of these places don't have dessert.

 

My original post still stands.  Michelin are on a profit gathering mission; this is a business for them and success lies with 'awarding' certain eateries and expanding their list.  With so many 'guides' available in so many countries it is easy to draw this conclusion.  Places that receive this 'award' is just an excuse to raise prices.  Here in BKK is a Thai place with one Michelin star that charges over 350 baht++ for a plate of plain fried rice.  I can't obviously name the place because of the insane defamation laws here.

 

IMHO the majority of Thai food at these low end eateries are based on too much sugar and Nam Pla in it. Plus there is a pot of sugar and a bottle of Nam Pla on the table.  It is not hard to see why Thais (and Asians) have a high incidence of diabetes.

[ThailandRyan]

2 minutes ago, lujanit said:

Where did I say that?  Of course it is.

 

The Bib Gourmand is featured in Michelin red guides all around the world. As of 2020, there are currently 3,362 restaurants that can boast a Bib Gourmand award. (https://www.finedininglovers.com/article/what-is-michelin-bib-gourmand)

 

The price limit for Bib Gourmand consideration varies from country to country, depending on the cost of living. (https://guide.michelin.com/us/en/article/features/the-bib-gourmand). 

 

The Bib Gourmand distinction, symbolised by the famed ‘Bibendum’ or ‘Michelin Man’ licking his lips, recognizes both restaurants and street food eateries for offering high-quality food at budget-friendly prices of no more than THB 1,000 (for a three-course meal: starter, main course, and dessert – exclusive of beverage).  https://www.bing.com/search?q=Bib+Gourmand+price+limit+for+Thailand&qs=n&form=QBRE&sp=-1&pq=bib+gourmand+price+limit+for+thailand&sc=10-37&sk=&cvid=BF487BE5E8DF467FB6A41193ACA2CB44&ghsh=0&ghacc=0&ghpl=

 

 

I will bet the 1000 baht limit is not enforced for three courses.  Many of these places don't have dessert.

 

My original post still stands.  Michelin are on a profit gathering mission; this is a business for them and success lies with 'awarding' certain eateries and expanding their list.  With so many 'guides' available in so many countries it is easy to draw this conclusion.  Places that receive this 'award' is just an excuse to raise prices.  Here in BKK is a Thai place with one Michelin star that charges over 350 baht++ for a plate of plain fried rice.  I can't obviously name the place because of the insane defamation laws here.

 

IMHO the majority of Thai food at these low end eateries are based on too much sugar and Nam Pla in it. Plus there is a pot of sugar and a bottle of Nam Pla on the table.  It is not hard to see why Thais (and Asians) have a high incidence of diabetes.

So then are they paying to have the Michelin Star or Bib Gormand rating. If not how is being given a rating and a place in the book making the rating by Michelin money.  I am waiting for an answer as I have no clue.

[lujanit]

12 minutes ago, ThailandRyan said:

So then are they paying to have the Michelin Star or Bib Gormand rating. If not how is being given a rating and a place in the book making the rating by Michelin money.  I am waiting for an answer as I have no clue.

Where did I say that?

 

No, the places are not paying for a Michelin star or Bib Gourmand, it is judged by numerous anonymous Inspectors on multiple occasions.  Michelin makes money by selling their guide, although the Guide runs at a loss.  Their inspectors are paid employees of Michelin which has to recoup the expense somehow.

 

https://vulcanpost.com/813691/michelin-guide-star-bib-meaning-how-inspectors-chosen/#:~:text=Michelin Stars are given to fine dining restaurants,4 Value for money 5 Consistency between visits

 

Read the section how Michelin makes money.  All you questions will be answered there.

 

https://trungphan.substack.com/p/the-michelin-guide-business-explained#:~:text=While the Guide loses money%2C the parent company,travel. Here is how Michelin describes the segment%3A