TCEB develops five-year plan that pushes Thailand into the top ranks of preferred MICE destinations

[webfact]

 

With the Covid-19 pandemic and digital technology continuing to redefine the world, Thailand Convention and Exhibition Bureau (TCEB) – the public agency responsible for the business events sector in Thailand – has set an ambitious five-year strategic action plan (2023-2027) that aims to attract over 160 million MICE travellers and earn Thailand more than 945 billion baht.

 

As it enters its third decade of promoting Thailand’s MICE industry, TCEB is committed to making the country the undisputed premier business destination of choice. This mission is in line with the national economic development strategy and driven by long-term megatrends.

 

TCEB’s President Chiruit Isarangkun Na Ayuthaya explained that the action plan outlines five main approaches to speed up progress under the TCEB Go strategy and Thailand MICE to Meet You Year 2023 campaign. The first is to win more global events through partnerships with government agencies including the One Ministry One Convention project.

 

Full story: https://www.thaipbsworld.com/tceb-develops-five-year-plan-that-pushes-thailand-into-the-top-ranks-of-preferred-mice-destinations/

 

-- © Copyright Thai PBS 2023-02-23

 

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[ThailandRyan]

MICE.....so nice.....yet Thailands technology is so far behind. I mean look at the governments websites they have created....slow and continually hacked.

[Pedrogaz]

More nonsense from the planners who can't plan. These plans never amount to anything. The plans come out with depressing regularity and then nothing changes, because despite being a 'strategic action plan' there is never any action and everyone forgets about the plan within 24 hours. 

Attracting 160 million MICE visitors in 5 years is over 30 million a year.....close to the number of tourists. I guess there will have to be a hotel and airport building spree if we also get the number of tourists TAT's plan calls for. 

 

[Cake Monster]

3 hours ago, ThailandRyan said:

MICE.....so nice.....yet Thailands technology is so far behind. I mean look at the governments websites they have created....slow and continually hacked.

And the banking systems are just a nonsense

Digital Society anybody ?