Tissue dreams ahead: Kuma Thailand to build dedicated factory in five years

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Kuma (Thailand) Co, the parent firm of the Kuma tissue brand, is setting its sights on augmenting its production capabilities by developing a dedicated factory within the next five years.

 

The goal of this ambitious project is to bolster the company’s capacity and pave the way for future product expansion in the consumer goods sphere.

 

The director at the helm, Komkrit Kajornweeraphan, disclosed plans about the upcoming facility, intended to house the production of a fresh array of consumer goods. Reportedly, these new additions to Kuma’s product line-up will include an array of liquid cleansing and other hygiene-focused products.

 

According to Komkrit, the global pandemic spurred a remarkable surge in the demand for hygiene products, a trend that Kuma intends to capitalise on. The financial specifics related to the investment in the new factory, however, remain under wraps for now.

In Komkrit’s view, the new product array will foster diversification and reduce the dependence on Kuma’s tissue paper-based products.

“We want to be an alternative brand choice for consumers. We see a huge opportunity for liquid cleansing products because they are used on a daily basis.”

 

by Alex Morgan

Top Photo courtesy of doctor_cuteboyth, twitter

 

Full story: https://thethaiger.com/news/business/kuma-plans-new-factory-for-liquid-cleansing-and-hygiene-products

 

-- © Copyright Thaiger 2023-08-02

 

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[KannikaP]

That's right, pollute the land with a bit more chemicals, and cut down more trees with which to make the paper tissues, which will probably be discarded to block the drains, or burned.

Soap & water and the bum gun are good enough for me! 555

[PETERTHEEATER]

In Komkrit’s view, the new product array will foster diversification and reduce the dependence on Kuma’s tissue paper-based products.

 

Er....building a new factory to increase tissue production to meet diminishing demand. What could possibly go wrong?