Thai AirAsia targets 40% domestic market share by 2023, plans Japan expansion

[webfact]

 

Thai AirAsia, a leading low-cost airline, has set a goal to command 40% of the passenger market share domestically by the close of 2023. This comes as the airline intends to introduce two additional routes in Japan in the upcoming year.

 

In a revealing disclosure, Santisuk Klongchaiya, the Chief Executive of Thai AirAsia, mentioned that the airline’s market share in the first half of the current year was 37%, a noticeable increase from the 33% recorded prior to the pandemic. He attributed this growth to the impressive performance of domestic routes, with an average load factor of 94% on 32 routes leading to 21 provinces and eight cross-regional routes.

 

The Trade Competition Commission has been in conversation with multiple low-cost carriers in Thailand regarding airfares. Santisuk confirmed that the airline has already provided an explanation of its price structure to the regulatory body. Additionally, he pointed out that the current ticket prices are regulated by the Civil Aviation Authority of Thailand (CAAT), and Thai AirAsia has not violated any of CAAT’s pricing rules.

In the domestic market, Thai AirAsia is the exclusive operator on several routes, including Ranong, Chumphon, Loei, and Hua Hin-Chiang Mai. While current airfares are 10-20% higher than in 2019, Santisuk justified this by pointing out the discrepancy between supply and passenger demand, particularly in relation to the number of aircraft.

 

by Alex Morgan

Image by Laude Creator from LC Photographer

 

Full story: https://thethaiger.com/news/business/thai-airasia-targets-40-domestic-market-share-by-2023-plans-japan-expansion

 

-- Thaiger 2023-08-26

 

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[Sigmund]

No if they continue to offload the arrogant or rude thai'is with the cabin crew...????

[khunjake]

For my next 90-day run, I’ll be trying out the Fukuoka flight out of DMK and chillin’ out in Nippon for a few days. Sure beats a trip out to the gulag for that 90-day “report”. Yep, taking my tourist money elsewhere since our rogue office beats the living crap put of us for a legitimate TM-30 report. 

Edited August 26, 2023 by khunjake

[Olav Seglem]

Feel they are more reliable than NOK  Air..

[mikebell]

They still list an AirAsia office at Lotus South Pattaya when in fact it closed over FIVE years ago.  I speak as one who believed their web-site & spent money & time trying to verify this lie.

[Ben Zioner]

About time they add 1 or 2 flights from Buriram.  We have the preposterous situation where they build a brand new  "international" [no kidding] terminal for 2.5 daily flights to DMK.