Tenuta Viglione Expands Its Reach Into South-East Asia

Family-run Italian winery, Tenuta Viglione, located in the sun-soaked region of Puglia in Southern Italy, is expanding its presence in Cambodia, with a particular focus on Phnom Penh.

Known for producing high-quality organic wines, the winery is making a strategic move to introduce its unique offerings to a market increasingly interested in authentic, terroir-driven wines.

Established in 1937 by the grandfather of the current owner Giovanni Zullo, Tenuta Viglione spans 160 hectares in the heart of the Gioia del Colle PDO (Protected Denomination of Origin) on the Murge Karst plateau. With vineyards situated at an average altitude of 400 meters above sea level, the area’s unique terroir and climate contribute to the wines’ distinctive acidity and minerality.

For over 35 years, Tenuta Viglione has embraced organic farming practices, producing vino biologico (organic wine) since 1987.

The winery’s philosophy revolves around two pillars: respect for the environment and a deep connection to the native grape varieties of the Puglia region. Except for one, Tenuta Viglione only vinifies indigenous varieties, a choice rooted in their belief that the region's native grapes are best suited to the land.

As Giovanni Zullo explains, "If nature didn’t intend for Pinot Noir or Cabernet Sauvignon to thrive here, there’s a reason."

Puglia, while traditionally known for its agriculture and olive oil production, has been attracting international attention in recent years. Celebrities like David and Victoria Beckham, Madonna, and George Clooney frequent the region, while Hollywood A-listers Dame Helen Mirren and Meryl Streep both found home in the southern region.

Most recently, Stanley Tucci spotlighted the area in his CNN/BBC series “Searching for Italy.” Despite the rising profile of the region, its wines remain relatively underappreciated globally, though they consistently impress even the most discerning wine experts.

Among Tenuta Viglione’s most celebrated offerings are its Primitivo, Negroamaro, and Susumaniello wines, as well as lesser-known varieties like Verdeca and Nero di Troia. Verdeca is a fresh, mineral-driven white wine with citrus and peach notes, while Nero di Troia is a bold, ruby red wine with aromas of blackberry and cherry, offering elegant tannins and a rich flavor profile.

As the winery continues its foray into South-East Asian Countries, it aims to introduce more consumers to its organic, terroir-driven wines that embody the essence of Puglia.

For more information and to find local stockists, visit Tenuta Viglione’s website.