Chiang Mai Eatery Draws Backlash for “Skinny Discount” Promotion

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Chiang Mai Eatery Draws Backlash for “Skinny Discount” Promotion

Chiang Mai Breakfast World has sparked global controversy with its “skinny discount” promotion, offering up to 20% off meals for diners who can squeeze through narrow metal bars. The viral challenge, shared by travel bloggers Amina and Alex, has drawn millions of views and ignited criticism for promoting body-shaming and unhealthy ideals. While some defend it as light-hearted fun, others deem it fatphobic and discriminatory. Despite the backlash, the restaurant maintains high TripAdvisor ratings. The incident echoes similar past stunts in Asia, fuelling a wider debate on body image and marketing ethics.