Picture courtesy of Wikipedia

 

In a bid to tackle mounting challenges, Thai fruit farmers have turned to Thailand's Prime Minister Paetongtarn Shinawatra with an innovative proposal: recruit K-pop phenomenon Lalisa "Lisa" Manobal to boost Thailand's fruit exports worldwide.

 

During her weekend visit to Chanthaburi, Ms Paetongtarn engaged with regional fruit growers and entrepreneurs who detailed their plight, citing escalating production costs, shipment delays, and labour shortages as chief concerns.

 

Farmers believe that Lisa's global appeal could significantly elevate Thai fruit exports, particularly beyond the Chinese market. The ambitious strategy aims to elevate the fruit export target to 500 billion baht annually, a notable jump from the current range of 200–300 billion baht.

 

Among other pressing issues, the farmers placed special emphasis on hastening customs clearances at borders, where delays can last up to 12 days. Concerns over premature durian harvesting, impacting both quality and weight, were also discussed, prompting calls for clearer regulatory frameworks.

 

Labour shortages further aggravate the situation, prompting suggestions to extend migrant work permits and increase mobility between provinces. Furthermore, a proposal for a 100-million-baht compensation fund was brought forward to aid durian farmers and locals affected by wild elephant incursions.

 

Prime Minister Paetongtarn assured the farming community of the government's proactive measures. Collaborative efforts with businesses are underway to mitigate surplus produce and reduce wastage. She also highlighted her commitment to expediting export procedures and directed the Ministry of Labour to address workforce deficits in agriculture.

 

Emphasising the need for research and development, Ms Paetongtarn underscored the imperative to enhance product quality and retain competitiveness alongside neighbouring countries. The cabinet is focused on advancing R&D within key export sectors to bolster long-term growth.

 

Concluding her visit, Ms Paetongtarn participated in multiple initiatives, including overseeing a livestream durian sale by the Young Smart Farmer group and engaging in community activities directed at improving agricultural practices.

 

  Adapted by ASEAN Now from Bangkok Post 2025-05-19

 

 

How low can you go???  Better would be do simething about the expensive Thai Baht and the greed of the rich

Folks Lisa is the smartest most beautiful most kind most sexy God like problem solver in the world today......

 

Lisa will bring world peace

Lisa will stop world hunger

Lisa will fix the economy

Lisa will stop homelessness

Lisa will find lost puppies

 

Folks with out Lisa you would be nothing and have nothing...

Lisa is a Goddess

Hail Lisa

Hail Lisa

we all created this world.  we all go and watch movies, listen to music, get excited over entertainment.  99.999% kids would rather learn how to be a brain surgeon from Lisa than a real doctor.  We created this.  We did this.  She has zillions and we complain online.  The world won't listen to us.  It's too late.

 

I just liked her last 'gram post...OMG, if she sees it my life is complete!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

 

7 hours ago, ikke1959 said:

How low can you go???  Better would be do simething about the expensive Thai Baht and the greed of the rich

If she prepared durian herself for me and promised to feed me I still wouldn't touch it...

8 hours ago, webfact said:

Farmers believe that Lisa's global appeal could significantly elevate Thai fruit exports

It worked for Buri Ram meatballs 4 years ago, so why not?

You can read it again, as I've written it over and over already.

Get the greedy incompetent government fingers out of all this, let the free market decide. Stop licensing everything in this land which allows the selected few to get richer by the second while the 90%+ of the lot goes empty handed. 

The education level here is absolutely rock bottom and if you work on that as well (with 21st century teaching material and trained teachers - which will take at least 1 - 1 ½ generations to kick in) you might get Thailand in the next few decades back onto track. 

The eliterian oligarchs have blood sucked literally everything and anything and everything is being blessed by purchased government officials protected by the Phooyais and a completely antiquated hierarchy system being a carbon copy of a caste structure. 

Blackpink Lisa is certainly NOT the solution, except for her, her financial status, her popularity, her agent and her management 😉 

LISA !

Make Thailand Big Again !

 

I bet some kind of nice photo shoot or dance video of the trio prawit, prayut and taksin would be much more attention grabbing to drive durian sales and price up. 

 

Add Anutin hitting the beat with a gong would be a bonus.