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Picture courtesy of Brand Buffet
 

Thai cinemas are facing a potential crisis as budget-conscious moviegoers become increasingly selective and choose to watch fewer films. GDH 559 Co Ltd's Content Director, Thodsapon Thiptinnakorn, highlighted the impact of the sluggish economy, noting a shift from frequent cinema visits to possibly just one per month.

 

Reiterating the importance of compelling concepts or 'big ideas', Thodsapon believes these are now more crucial than ever for attracting audiences.

 

The fierce competition from Hollywood blockbusters, particularly during the Western summer, further challenges Thai films. Thodsapon debunked the notion that Thai audiences prefer comedies, explaining many local comedies don't even break even.

 

Instead, he urged adopting a balanced approach to screening schedules. In the past, Thai films would remain in theatres for a month, but now, if a film doesn't perform well in its first weekend, it could face immediate removal.

 

This strategy negatively impacts both major studios and independent filmmakers, limiting exposure and revenue. Thodsapon emphasised the importance of collaboration between film schools and production companies to equip graduates with practical filmmaking skills.

 

Speaking at the Regional Trade Exponential Fest 2025, Thodsapon expressed optimism about the future of Thai cinema.

 

He sees the industry entering a new growth phase, gaining momentum locally and throughout Southeast Asia. "Thai films are gaining momentum in countries like Vietnam, where cultural similarities and shared humour resonate strongly," he stated.

 

Vietnam, with its population exceeding 100 million, presents a key market opportunity due to its enthusiastic cinema-going culture, as noted by the Bangkok Post. Beyond Southeast Asia, Thai cinema is also making strides in other Asian countries and Europe.

 

Thodsapon credits these developments to the universal appeal of "Thainess", capable of being integrated into any genre as long as the film delivers on its big idea.

 

International expansion demands enhanced production quality, requiring substantial investments. However, Thodsapon believes the long-term benefits could be significant for the Thai film industry, offering new avenues for growth and success.

 

image.png  Adapted by ASEAN Now from The Thaiger 2025-08-08

 

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Posted

My Mrs won't go to see Thai films, in her words they are crap. The last good one I saw was monrak transistor in 2003. Too many very poor horror films or comedies that are not remotely funny, that always seem to have ladyboys in them.

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