Proton e.MAS claims over 60% of Malaysia’s EV market

Proton e.MAS has taken more than 60 per cent of Malaysia’s electric-vehicle registrations so far this year, recording 27,403 domestic registrations between January and August.

The result puts the national EV brand firmly at the front of Malaysia’s rapidly expanding electric-mobility market. Proton e.MAS also recorded more than 6,000 registrations in August alone, its strongest monthly performance to date.

Pro-Net, Proton’s new-energy subsidiary, said the brand had registered 27,856 vehicles year-to-date when domestic sales and exports were combined.

Three models drive the growth

The Proton e.MAS 5 was the main contributor, accounting for 18,014 registrations across domestic and export markets. The e.MAS 7 recorded 4,278 registrations, while the e.MAS 7 PHEV accounted for a further 5,562 domestic registrations.

Proton said the e.MAS 5 leads Malaysia’s EV segment, while the e.MAS 7 remains the country’s leading electric SUV. The plug-in hybrid e.MAS 7 PHEV also holds the leading position in its segment.

The overall figures gave the e.MAS range a 32.5 per cent share of Malaysia’s wider new-energy vehicle market.

Building the support network

Pro-Net chief executive Zhang Qiang said the milestone reflected growing confidence among Malaysian buyers in electrified vehicles. He said the company’s focus went beyond vehicle sales to the practical systems needed for long-term adoption.

That includes charging access, after-sales support, local skills and increased localisation. Proton e.MAS says these areas are essential if Malaysia is to sustain EV growth rather than simply achieve short-term sales gains.

The company is aligning its plans with Malaysia’s Low Carbon Mobility Blueprint and National Energy Transition Roadmap, both of which seek to reduce emissions and broaden the use of cleaner transport.

What it means for foreigners in Malaysia

For foreign residents considering a car purchase, the rapid growth of Proton e.MAS should mean a larger EV service, dealer and charging network over time. However, buyers should still check charging availability around their home, workplace and regular travel routes before choosing an electric vehicle.

15.09.2026

That's hardly surprising given the tax on imported vehicles can be as much as 200%. Tends to give the two local brands Proton and Perodua something of an advantage.