BEC Tero Upbeat On Thailand's Entertainment Scene In 2010

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BEC Tero upbeat on entertainment scene in 2010

BANGKOK: -- BEC Tero Entertainment is optimistic about the prospects for local concerts and shows, which are expected to rebound strongly this year.

The local demand for international concerts and shows were seriously impacted by the economic downturn last year, said Raksit Rakkandee, BEC Tero's division manager for concerts and events.

Raksit said that many major sponsors, such as operators of mobile-phone networks and handsets, withdrew their sponsoring activities last year.

"We could sell only high-priced tickets last year as consumers in the economy-price segment stayed away due to a huge decline in their purchasing power," he said.

BEC Tero Entertainment organised eight international events in Thailand - concerts and family shows - last year.

Raksit said that with the economic recovery, the company expected an increase in the number of customers, both in high and low-priced tickets.

"We started 2010 with the Green Day Live Concert in Bangkok, held on January 12, which attracted an audience of more than 10,000. It is a good start to the year," he said.

Raksit said that "Disney on Ice: Disneyland Adventure", to be held from March 26 to 31 at Impact Arena, Muang Thong Thani, would be another big draw.

"Nearly 10,000 tickets have already been booked in the first two weeks for the Disney on Ice show in Bangkok. This is double the response for the Disney on Ice: Princess Wishes show last year," said Raksit.

"We expect a total audience of nearly 100,000 for the 'Disney on Ice: Disneyland Adventure' show," he added.

Raksit said that BEC Tero Entertainment would organise about six imported concerts and musical shows, including John Mayer, Tom Jones, Hairspray The Musical and Sound of Music, and three family shows, including Disney on Ice: Disneyland Adventure, BBC's Walking with Dinosaurs show.

"We are looking to import quality shows from China and Korea this year," he said.

Raksit said the company's strategy for 2010 was to focus on importing family shows as well as quality concerts, targeting a specific group of customers, such as adults or people who prefer jazz or R&B music.

-- The Nation 2010-01-27

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