One For Mro.

[wandrinstar]

Are there figures to show what sells best in each Province ?.For Example in some Areas you never see a Cruze. Then in another Province its swamped with red plate Navaras, but few Isuzus. In my area , Supan , the World an his Wife have new little Fords or a March. When i lived in Ubon years ago a Nissan /Datsun Truck was the Dogs Nuts

[MoonRiverOasis]

Yes, there's tons of data on this, but it's all strictly commercial only, so I'm trying to figure out a way to answer your question without causing any issues

OK, first off, yes - popularity definitely varies province by province, and in some cases even on an amphoe/khet level. There's also often a remarkable difference between what's popular for new car sales and what's popular used, in each of these areas too.

Generally speaking, BKK and Chiangmai are the most brand agnostic regions, generally following the patterns of current country-wide market share - in the case of BKK though that's where the lion's share of sales are made, so of course they are setting the standard..

Other areas are very clearly strongholds for particular brands though, often in complete contradiction of current market shares. For example, in the Roi Et/Yaso/Surin/Sisaket area, Mitsubishi trucks have an unusally high market share in the new vehicle market, but the darling of the used market is Chevy - where they sell magnitudes more used Colorado's (per head of pop.) than any other region in TH.

Nissan trucks are more popular down South than they are in Central/North, but Nissan cars are more popular in the Central and Northern regions than the South.

You also have situations in the North East where it literally alternates between Toyota and Isuzu on an ampoe by ampoe basis, and there's whole provinces where Honda struggle to match the sales of lower tier-2 brands, but they're also usually provinces with a higher than average proportion of used car sales.. etc etc

There's some interesting patterns in the data..

[wandrinstar]

Cheers, Ifind that interesting. On my Wanderings i hit an area of Black Civics , sometimes you wonder why. So Mitsu have mushroomed in the N.E. , not surprised at that.. Not Cruse bashing ,but no Kid ,ive only seen about 4 since Toms Sales Pitch Blog. Yet im told Phuket has many.

[MoonRiverOasis]

Cheers, Ifind that interesting. On my Wanderings i hit an area of Black Civics , sometimes you wonder why. So Mitsu have mushroomed in the N.E. , not surprised at that.. Not Cruse bashing ,but no Kid ,ive only seen about 4 since Toms Sales Pitch Blog. Yet im told Phuket has many.

It's pretty clear when looking at how sales figures ramp & decline that the opinion of the few drives the buying decisions of the many. Our data does extend to explaining why, but I guess that it could be a respected opinion (e.g. Isuzu is heavily and personally promoted by the top talk-back radio host in Isaan, but in some places it could be the brand favored by the poo yai ban or mechanic that drives popular opinion), then there's also just simple familiarity (it appears popular, so therefore must be good), and quite obviously in many cases, keeping up with the Jones's...

Demographically, younger buyers (<40) and Farang & their extended families are much more likely to buy tier-2, less financial buyers are more likley to pick-up near-new used bargains (like the Colorado cited earlier) and new options with more attractive financing deals (e,g, price comes first), and there's a strong Family influence with certain brands too, e.g. if the parents have owned more than one Benz, Volvo, BMW, Toyota or Honda, their children are far more likely to 'keep the brand in the family', but if the parents ever mixed brands or only ever owned one car in one of these brands, their children will match general buying trends for their area.

Our data doesn't yet extend to colors by make/model/region, just colors by demographic and brand, but the older you are, the more likely you are to choose silver, and bright colors like greens, reds and blues are the domain of 25-35yo women, and tier-2 brand buyers.

Metallic red is the most popular new 'non-mainstay' color (i.e. excluding white, black and silver), but studies indicate that many buyers who would otherwise choose it shy away for fear of resale value/social stigma... Which tells you a bit about how much the social ecosystem plays into buying decisions in TH (i.e. red is in many Thai areas considered a 'gay' color).

I guess some of this is common sense to a lot of readers, but a little of that is nice in TH too

[katabeachbum]

very interesting info mro, and very much on par with my "sense" of the market

which is why I chose white for the 2,2 wildtrack, but despite choosing red for the later 3,2 wt none would consider me gay :lol:

also interesting to see while mazda has had a huge success with red, craptiva and mitsu lancer EX sold a few, but cruze has totally failed and thus discontinued

[wandrinstar]

very interesting info mro, and very much on par with my "sense" of the market

which is why I chose white for the 2,2 wildtrack, but despite choosing red for the later 3,2 wt none would consider me gay :lol:

also interesting to see while mazda has had a huge success with red, craptiva and mitsu lancer EX sold a few, but cruze has totally failed and thus discontinued

What the Snooze is discontinued. ?. I see white as the growth finish , Mazda 3 often catch my eye mildly blinged ,in fact all Mazdas colours, but i can get to like these Fords in dark shades , they remind me of old Fiesta hire cars in Europe..

[katabeachbum]

very interesting info mro, and very much on par with my "sense" of the market

which is why I chose white for the 2,2 wildtrack, but despite choosing red for the later 3,2 wt none would consider me gay :lol:

also interesting to see while mazda has had a huge success with red, craptiva and mitsu lancer EX sold a few, but cruze has totally failed and thus discontinued

What the Snooze is discontinued. ?. I see white as the growth finish , Mazda 3 often catch my eye mildly blinged ,in fact all Mazdas colours, but i can get to like these Fords in dark shades , they remind me of old Fiesta hire cars in Europe..

cruze discontinued only in red

and I bought a RED mazda 2 sedan yesterday, available, manufactored a week ago, will take delivery tuesday when film and stuff is done, not as good as the City, but lower price (574k baht) and tons of freebies/insurance/tabien, low cash and low interest, and shining RED, and no bling except for those window visors

a Mazda 3 in shining RED with cream leather and sunroof almost got me, but over a million and dated engine made me save 600k baht

Mazda Phuket seems like a straight dealer, most in Phuket are not

[wandrinstar]

My first must these days , Creamy White Leather , and a bit wood trim even as an extra. Red fades quickly but t doesn't worry you , nice choice.