nothing like a stale lay,

salt and vinegar i'm guessing.

Lay's has a contest going on now, "Do us a Flavor" with Eva Longoria and (Iron Chef) Michael Symon, soliciting new flavor ideas for chips. The winner gets $1 million (USD) or 1% of the sales, they have to choose.

Some funky suggestions including "Cajun Squirrel", probably submitted from one of the guys on "Duck Dynasty".

http://www.marketwat...2-07-20-1218310

PRESS RELEASE

July 20, 2012, 12:01 p.m. EDT

Lay's Potato Chips Teams Up With Eva Longoria And Iron Chef Michael Symon To Invite Consumers To Create The Next Great Potato Chip Flavor

"Do Us A Flavor" contest launched in Times Square at first-ever Lay's brand flavor store; Contest winner to be awarded $1 million or one percent of chip flavor's net sales

PLANO, Texas, July 20, 2012 /PRNewswire via COMTEX/ -- Power up those taste buds -- a nationwide search for the next great Lay's potato chip flavor is officially underway. Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today kicked off its "Do Us A Flavor" contest that invites fans to submit their potato chip flavor ideas for the chance to win $1 million in grand prize money or one percent of their flavor's 2013 net sales (whichever is higher). From now until Oct. 6, consumers can share their flavor inspirations on the Lay's Facebook page ( https://www.facebook.com/lays ), with the winning flavor being revealed in 2013, the year Lay's - America's most-loved potato chip brand - celebrates its 75-year anniversary.

To launch the contest, the Lay's brand is creating its first-ever pop-up store in New York City's Times Square - a place known for bringing unique flavors from around the world together. At this one-of-a-kind Lay's flavor destination, consumers can sample up to 20 existing Lay's flavors and learn about unique Lay's potato chip flavors from around the world in order to excite their palates and inspire their contest submissions. Actress and restaurateur Eva Longoria, and celebrity chef and restaurateur Michael Symon also will be on hand to encourage fans to submit their winning flavor ideas.

The three finalists are:

Sriacha

Chicken and Waffles

Cheesy Garlic Bread

http://kotaku.com/5985078/lays-chicken-and-waffles-sriracha-and-cheesy-garlic-bread-potato-chips-the-snacktaku-review