Apple Ios 6 Maps Cuts Google's Exclusive Lock On Directions, Opens Door To Third Party Apps

Apple iOS 6 Maps cuts Google's exclusive lock on directions, opens door to third party apps

The new Maps in iOS 6 introduces new turn by turn navigation for drivers and walkers, but opens up transit and other specialized directions to third parties, cutting Apple's exclusive partnership with Google for all other types of directions for the first time.

Apple's strategy of taking its Maps solo in iOS 6 was initially described in Apple wants to wipe Google off the map with iOS 6, while a second segment detailed how the company will be levering vector graphics to greatly improve the Maps experience in iOS and a third segment outlined how Apple is adding 3D Flyover features to displace Google's Street View.

Apple gives Google directions to the door

In the area of directions, Apple is similarly cutting Google out of its prime position as the exclusive source of iOS Maps directions. As noted previously, Google itself introduced the new Maps Navigation for Android 2.0 in 2009, with a series of new mapping features including voice prompted, turn-by-turn navigation features; voice search; searching for items along a plotted route and 3D models ...

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