Chief Content Officer - Social Media Marketing

[joepublic]

Thailand's leading mobile software company is recruiting an experienced Chief Content Officer to drive its social media marketing campaign. The Chief Content Officer (CCO) oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior.

This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. The position collaborates with the departments of public relations, communications,marketing, customer service, IT and human resources to help define both the brand story and the story as interpreted by the customer. The CCO reports directly to the Managing Director.

Responsibilities

Ultimately, the job of the CCO is to think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business. This includes:

• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase,mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.

• Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of

strategy is a must.

• Supervising writers, editors,content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.

• Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.

• Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.

• Conducting periodic competitive audits.

• Working closely with company's Managing Director on all creative and branding initiatives to ensure a consistent message across channels.

Experience and Education Required

• Bachelor's degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus.

• At least 5 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.).

• Experience with creating compelling messages for different target demographics. Crisis communications experience a plus.

• Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.).

• Spanish language fluency is a major plus.

• Audience development and subscription strategies experience a plus.

• Comfortable with acting as the company's spokesman and advocate via media appearances, demonstrations, presentations and interviews.

• This position is open for Native English Speakers Only. Other nationalities will not be considered.

• Incredible people skills.

• Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc.

• Fluency in web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms

This position is onsite, based in Bangkok, Thailand. We provide a comfortable office environment, flexible working hours, competitive salary, visa and work permit, generous provident
fund, and health and holiday benefits.

Please reply to this ad for further details. When applying, please attach a personal resume, a recent photo, and let us know your expected rate of compensation.