Dunkin' Donuts criticized for 'racist' ad campaign

[NCC1701A]

BANGKOK - A leading human rights group has called on Dunkin' Donuts to withdraw a "bizarre and racist" advertisement for chocolate doughnuts in Thailand that shows a smiling woman with bright pink lips in blackface makeup.

http://www.myfoxdc.com/story/23300144/dunkin-donuts-criticized-for-racist-ad-campaign#axzz2dTwbK1Xi

[ukrules]

Dunkin' Donuts should immediately withdraw this ad, publicly apologize to those it's offended and ensure this never happens again.

I suspect they're going to have to search for a long time before they find the people in Thailand (the Thai's) who've been offended by it.

[Jingthing]

I'm American and very much anti-racist and I really don't find anything wrong with the ad. I understand the racial issue of "blackface" in the American context, but here in Thailand and seeing this specific ad, I see absolutely NOTHING that relates to that. I don't even see this as blackface. It's more like a style/graphic design thing.

The ad IS rather bizarre. But I reckon bizarre often works in marketing campaigns. I actually think for Thailand, it is a GOOD ad.

There is plenty of REAL STUFF to be legitimately offended by. This ain't that.

I will admit I can't see that ad running in the American market but is anyone even trying to sell CHARCOAL donuts there?

[klubex99]

Just another minority 'human rights' pressure group attempting to bleed human rights from everyone and everything.

Pathetic!

[canuckamuck]

I find that the ad is quite bold in the fact that it is advertising a (artificially) dark skinned model that is pretty. Normally dark skin goes with with being awkward, dumb, ugly, and low class, in Thai media that is. So good for Dunkin Donuts for breaking out of the norms.

Now they need a little help in naming their products: Charcoal Donut???

[snake24]

Dunkin' Donuts should immediately withdraw this ad, publicly apologize to those it's offended and ensure this never happens again.

I suspect they're going to have to search for a long time before they find the people in Thailand (the Thai's) who've been offended by it.

Black...... I mean african....... ppl?

White guilt cos of slavery and asian/thai guilty cos asians are easily bullied?

[snake24]

I find that the ad is quite bold in the fact that it is advertising a (artificially) dark skinned model that is pretty. Normally dark skin goes with with being awkward, dumb, ugly, and low class, in Thai media that is. So good for Dunkin Donuts for breaking out of the norms.

Now they need a little help in naming their products: Charcoal Donut???

Key thing u need to note: Dunkin donuts isn't a thai company but american so you need to wait for a thai company to do something similar before commenting.

[Jingthing]

I find that the ad is quite bold in the fact that it is advertising a (artificially) dark skinned model that is pretty. Normally dark skin goes with with being awkward, dumb, ugly, and low class, in Thai media that is. So good for Dunkin Donuts for breaking out of the norms.

Now they need a little help in naming their products: Charcoal Donut???

Key thing u need to note: Dunkin donuts isn't a thai company but american so you need to wait for a thai company to do something similar before commenting.

DD Thailand is acts independently from DD USA, as stated in the news item.

[Ace of Pop]

I had a Golliwog, and a Teddy as a Tot, have no disrespect for Bears or Blacks,just hatred of P.C. people telling ME who i should like.That adds O.K by me,looks like a Hi So in a Beauty Shop.

[JLCrab]

Nobody seems to have any problem with this one in every 7-11 & BigC et al even though a few years back they changed the name to an 'L' from a 'K':

[webfact]

please continue:

Dunkin' Donuts Thailand under fire for 'racist' ad campaign

Full story: http://www.thaivisa.com/forum/topic/664749-dunkin-donuts-thailand-under-fire-for-racist-ad-campaign/

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