Thai shoppers rank second in Asia-Pacific on mobile shopping

[webfact]

Thai shoppers rank second in Asia-Pacific on mobile shopping



BANGKOK: -- Thailand has the highest number of people in Asia-Pacific region using smartphones for mobile shopping after China. Most purchases among Thai smartphone users are fashion items.

The finding was a result of a recent survey conducted by MasterCard on 14 countries located within Asia and the Pacific concerning the trend of online shopping.

It was discovered that up to two-thirds of consumers in the region had made an online purchase before and the number had a tendency to grow steadily.

Thanks to the popularity of smartphones, more people now prefer using the device to commuting to the stores in order to do their shopping.

Based on the findings, more than half of Thai shoppers or about 51.2% had used their phones for shopping purposes, placing Thailand at number 2 in the region for smartphone shopping.

China came in first while other countries in the region where shopping is often done on mobile phones include India, Indonesia, Taiwan and the Philippines.

As for reasons behind smartphone shopping, almost 60% of the respondents in Thailand cited its convenience while another 51% said the emergence of new applications made the buying method more attractive.

The majority of the goods being sold is clothing and fashion accessories at 26%, followed by phone applications at 22.4% and music at 18.8%.

Source: http://englishnews.thaipbs.or.th/thai-shoppers-rank-second-asia-pacific-mobile-shopping/


-- Thai PBS 2014-04-01

[bigbamboo]

Congratulations to Thai shoppers everywhere on this achievement.

And a hearty 'well done' to the PM whose recent incapacitating little 'trip' seems to have been of some benefit to Thailand after all.

Edited April 1, 2014 by bigbamboo

[WhizBang]

Hmmmm, this will not bode well for the brick and morter stores should this trend really catch on. Back in the USA the B&M stores complain they cannot compete with the internet. Of course, the Thai response will be to charge more for items bought online.

[JeremyBowskill]

Was the countries surveyed Bhutan,Myanmar, Bhutan,Myanmar, Bhutan,Myanmar, Bhutan,Myanmar, Bhutan,Myanmar, Laos, Bhutan, China and Thailand?

[Prbkk]

I wonder if the Thai people buying understand that on one of the bigger fashion sites they are paying over 20% more for the same item than other countries? Nothing to do with shipping or tax....just profit margin

[JohnThailandJohn]

It seems there is no bounds to the length some will go to show faux superiority over Thais. Clearly if people really felt secure and superior there would be absolutely no reason to come online every day to try to remind themselves and others of this.

[noitom]

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I wonder if the Thai people buying understand that on one of the bigger fashion sites they are paying over 20% more for the same item than other countries? Nothing to do with shipping or tax....just profit margin

Thais don't usually understand anything outside the Thai single plane of consciousness.