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Otop food products on bestselling list

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Bangkok: – Food products and beverages are bestsellers in export markets under the One Tambon One Product programme, Office of Knowledge Management and Development said in a survey.

The OKMD has released its survey of Otop products sold in 180 countries.

Three Otop bestsellers are foods, household, gift and decorative items and clothes and fashion accessories.

Under the category of food products and beverages, bestsellers include healthy processed snack food, dehydrated vegetables with artificial scent and organic rice.

These three products are most popular in United States markets.

The annual growth rate for exporting Otop food products is projected at 2.18 per cent for the next five years.

Under the category of household, gift and decorative items, Otop products are most popular in Japan.

The annual growth rate in Japanese markets is projected at 0.68 per cent.

Singapore is the topmost export market for Otop products under the category of clothes and fashion accessories.

The annual growth rate in Singapore markets is 2.28 per cent.

The OKMD has launched a campaign designed to encourage Otop entrepreneurs to gain in-depth knowledge of demands in each product segment.

Otop entrepreneurs should tailor their products for each specific market, the OKMD said.

This year’s domestic demands for Otop products are estimated at 94.6 billion baht, an increase of 10 per cent.

The exports of Otop products are projected at 10.5 billion baht, an increase of five per cent.

In comparison the overall drop in Thai exports due to weakening demands, Otop products are seeing a steady growth in overseas markets.

Otop food products are particularly popular among overseas consumers due to high quality at competitive price, the OKMD said.

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