Bangkok – The Internal Trade Department has planned a big sale campaign nationwide to coincide with the new school term in order to boost demands and help parents.

The government says parents need assistance to brace for necessary expenditures in sending children back to school.

Department director general Boonyarit Kalayanamit said the campaign slogan is “Pouring Heart to Return Happiness Welcoming School Term”.

The sale will take place from April 30 to May 10. The primary and secondary schools are to start the new term next month.

Manufacturers, retailers and modern trade stores have agreed that department stores, convenience stores and retail outlets nationwide would participate in the campaign, Boonyarit said.

Products in four categories will be on sale for up to 70 per cent discount.

The four categories are stationery and school supplies, school uniforms, household essential supplies and food and drinks.

The Thai Chamber of Commerce will fully back the campaign ensuring it a success, its vice chairman Sanan Anubolkul said.

The big sale is deemed necessary to overcome the weak demands, Sanan said.

Consumers appear reluctant to spend in light of the economic doldrums and sale promotion is expected to spur the economic activities, he said.

The price discount is seen as a win-win solution because the consumers would benefit from reduced expenditures while the suppliers would be able to cut down on factory overstock.

In a related development, the third day of the five-day “Blue Flag” campaign has seen some 90,000 consumers flocking to spend 90 million baht on discounted essential products at IMPACT Muang Thong Thani.

The 13-day Motor Show at IMPACT has yielded lower-than-expected car sales.

Of 40,000-car target, consumers placed orders for 35,000 vehicles from March 25 to April 5, organisers said. This is seen as an indicator that the economy has not yet fully recovered.

Pouring Heart to Return Happiness Welcoming School Term”.

"Department director general Boonyarit Kalayanamit said the campaign slogan is Pouring Heart to Return Happiness Welcoming School Term.

I'm guessing that sounds better in the original Thai.

"Of 40,000-car target, consumers placed orders for 35,000 vehicles from March 25 to April 5, organisers said. This is seen as an indicator that the economy has not yet fully recovered."

Yet in the report on the sales at the car show story they claim spending confidence has fully recovered.

"They stated that although the number of vehicles sold was fewer than in 2014, the value was definitely higher, as sales of luxurious car with price tags higher than 1 million baht was 30% more than that of last year. The figure signals the publics recovered purchasing power."

Though maybe they were only talking about the rich in that quote. The poor don't figure in their bottom line.

Edited April 6, 201511 yr by Bluespunk

Pouring Heart to Return Happiness Welcoming School Term”.

Catchy, just rolls off the tongue doesn't it ?