Watchdog calls out NZ firm for illegaly marketing breast milk substitute

[geovalin]

Jamie Elliott

An aggressive marketing campaign for a New Zealand brand of breast milk substitute – including giveaways to new parents in a hospital – has been condemned as “appalling” and “completely illegal” by a body that monitors Cambodia’s strict rules on the marketing of formula milk.

The Facebook page of Bibere Cambodia, an infant milk substitute brand owned by Auckland-based Export New Zealand Ltd, shows what appears to be a young father, apparently at Royal Phnom Penh Hospital, receiving a Bibere branded bag.

“Congratulation for your new member and stay healthy with a new bright ‘Bibere GOLD’, product of New Zealand,” says the caption above the picture on a web page containing numerous images and a video promoting the brand.

The Cambodian government outlawed all advertisements and promotions of formula milk in 2005 with Sub-Decree 133, which specifically prohibits promotion of the product in a hospital or health centre.

read more: http://www.phnompenhpost.com/national/watchdog-calls-out-firm-marketing-formula

[kiwikeith]

Chinese owned milk company started in NZ 2012 , stupid NZ for letting them buy farms ect.

[EJK]

Cambodia should eye the dirt bags that rape and torcher the so called drug addicts in there so called rehab clinics operated by people that need there heads caved in

Before you play the caring government lol

You actors