Dairy Queen opens 400th branch in Thailand

Nakarintr Thamhatai, general manager of Minor DQ, a subsidiary of the Minor Food Group.

BANGKOK: DAIRY QUEEN celebrated the opening of its 400th branch by saying it plans to expand to 500 branches within two years.

Nakarintr Thamhatai, general manager of Minor DQ, a subsidiary of the Minor Food Group, said Dairy Queen Thailand generated about Bt2 billion in annual income for the group.

Nakarintr said the business grew by 5 per cent, or about Bt85 million, this year.

He said Dairy Queen had become the soft-served-ice-cream brand with the highest number of branches in Thailand, serving some 50 million customers each year.

He said the 400th branch opening was achieved with the help of the brand's US headquarters, which celebrated its 75th anniversary this year. The cooperation also resulted in the launch of Dairy Queens' green-tea soft-served ice cream in Thailand, a world first, he said.

Using premium-grade ingredients from Japan, the new flavour offers a variety of menus - green-tea Blizzard with red beans, green-tea Blizzard with almond, and green-tea Blizzard with KitKat, he said. Nakarintr said the menus had received good feedback from customers.

"For future expansion, we plan to penetrate new channels like schools, hospitals, and petrol stations in the form of franchises in order to cover consumers nationwide," he said. "For the marketing plan, we plan to increase the number of customers with new premium products like green-tea soft-served ice cream, together with other promotions and marketing activities, with a Bt100-million advertising and public relations budget covering both online and offline media. "We are confident in the potential of Thailand's ice-cream market in terms of sales volume and branch expansion."

Source: http://www.nationmultimedia.com/business/Dairy-Queen-opens-400th-branch-in-Thailand-30274764.html

-- The Nation 2015-12-12

well done,now mr.general manager get some decent staff and train them to know the difference between green tea flavour and rum/raison flavour.

disgruntled regular buyer.

Show me a menu like this and I'll be impressed. DQ in Thailand sucks.

400 shops promoting and selling poor eat habits, great!

I even saw a branch near the river front in Vientiane Laos two weeks ago

branches in schools and hospitals? fatter children and a nice healthy option for those in ill health. good idea.

Oh come on people....go enjoy DQ...their products won't kill you any faster than the dirty air you are breathing 24/7 or those bowls of chemical-laced rice or noodles you are eating. If I could get back all the money I've spent at Thai DQ's like on Blizzards and cones I would be a rich man (and skinnier).

Show me a menu like this and I'll be impressed. DQ in Thailand sucks.

Processed crap.

They just closed their outlet in Big C 2 Hang Dong about a month ago. KFC just across the way were selling the same stuff for half the price of DQ.

If I need sugar I stopped buying "normal" sugar, I just order something at those shops.

I really like to eat sweet stuff but adding 100g sugar to a 200ml drink is just not for me.

I like Dairy Queen but the girls who work there are like Ice Queens, not a land of smiles there

400th....?

It seems like there are more, i love DQ, can't go more than 3 days without one....

400th....?

It seems like there are more, i love DQ, can't go more than 3 days without one....

roll on xmas day,DQ vanilla and mince pies.