Advertisers spend less on print

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Hor Kimsay

Advertising budgets are getting bigger, but an increasingly smaller share of the revenue is going to traditional print media, with 2016 shaping up to be an exceptionally lean year, new market research shows.

According to unpublished data by regional market research firm Indochina Research, the advertising revenue of Cambodian newspapers and magazines declined sharply during the first quarter of the year, contrasting with a steep rise in spending on television advertising.

The total value of TV commercials on local channels reached $32 million from January to March, a 23 per cent increase over the same period a year ago. Meanwhile, the value of print media advertising declined to $2.4 million during the period, 26 per cent less than a year earlier.

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