TAT promotes Thai silk via new tourist destinations



BANGKOK, 1 July 2016 (NNT) - The Tourism Authority of Thailand (TAT) has launched a campaign to make Thai silk more popular in the global market.

Executive Director at the Office of the TAT Governor Visanu Jaroensilp said the tourism authority came up with the campaign to commemorate Her Majesty the Queen’s 84th birthday anniversary.

Five famous Thai designers will be asked to create 55 contemporary Thai outfits from locally produced silk. Fifteen fashion design students from universities across the country will also be recruited to help in the campaign.

These clothes will be showcased at an exhibition at Siam Paragon from August 20 - 21 and at Plenary Shopping Mall from August 23 - 28.

To raise awareness about the Thai silk internationally, Mr. Visanu said the TAT will campaign for nine new tourist destinations that promote silk production in Thailand. Tourists will get to learn about the traditional craft of making silk from local villagers.


-- NNT 2016-07-01

" launched a campaign to make Thai silk more popular in the global market."

Thai silk is an overpriced non essential item.

Service at the main office in Bangkok is not exactly wonderful either

These clothes will be showcased at an exhibition at Siam Paragon from August 20 - 21 and at Plenary Shopping Mall from August 23 - 28.

I am sure that will raise global awareness significantly.

" launched a campaign to make Thai silk more popular in the global market."

Thai silk is an overpriced non essential item.

So is beer but I bet that doesn't stop you from drinking it. And wine? That's especially overpriced.