BRED Banque Populaire bank to carve out a niche in the market

Bred Banque Populaire – part of the second-largest banking group in France – officially launched operations in Cambodia yesterday after a ribbon-cutting ceremony at its headquarters, marking the first venture of a European bank in the Kingdom since the late 1990s.

Guillaume Perdon, chief executive of BRED Bank Cambodia, said yesterday that the financial institution would offer tailor-made products geared for Cambodia’s fast-growing economy, according to a press release.

“Our objective is to close the gap and offer Cambodian people a trustful interlocutor with whom to talk freely about their projects and ambitions,” he said.

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