You can get a simple float switch arrangement with both high and low level floats on a piece of cord. The switch can control an A.C. pump directly. Since your pump is D.C. and 200 meters away then, as sometimewoodworker said, a control relay and a very long wire between float switch and pump would be required.
My own setup is vastly more complicated because I have two sources of water and additional failure/safety features but it started off the same as yours but on a smaller scale.