The gig economy where everyone of enterprise and initiative can be an entreprenurial marvel! Not! Whilst enthusiasm can take you to great heights, a modicom of economic wisdom enlightens one to the reality of running a business. On its face, the opportunity of realising a turnover which is far and away an enormous improvement on a lowly wage, is so very obvious, what also must be considered are the fixed costs, running costs and a reasonable return on investment after factoring in depreciation. Taking the taxi industry as an example if one were to consider joining the throng and invest in the enterprise without scrutiny, then one would be doomed to failure. simple question: what would the cost to the business be in providing a trip from Jomtien to Pattaya? At 79 baht there is very little profit margin. In fact, most probably a loss. My point is that there are so many folks now joining this gig economy that , because of their business illiteracy, are doomed to failure and exploitation. Indded, the travelling public are treated to cheap fares but at the expense, eventually , of a deleterious service and lowering of standards. You think taxi drivers are disgruntled? wait until reality bites and regula
tion has to sort out the wreckage