Let's not run the beach and water down too much. So I'm a native coastal Californian and although there is really nothing for me to do in the water here. Swimming laps does not get it for me. Just being on the coast with the longview is a major plus, I wouldn't even stay in Pattaya if not on the coast. Now about this project: they can build all the malls in the world here but with out a nice walking , shopping, dining environment right on the water it is not going to happen. Also take a round trip along beach Rd and back second Rd. So much degraded buildings , a very bad scene. Is building another first world mall on top of this third world mess that is Pattaya city going to get it ?? It would be more beneficial and attractive in terms of international seaside resort standing to take care of the mess at street level. Just because the Thais dont care or complain doesn't mean the international community would put up with it