Anutin Urges Thais to Promote Songkran and Welcome Tourists

Prime Minister Anutin Charnvirakul has urged Thai people to preserve the cultural identity of Songkran while welcoming tourists, as the government seeks to elevate the festival into a major global tourism landmark. In a message on April 13, 2026, he emphasised the importance of maintaining traditions alongside promoting the event internationally.

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Anutin, who also serves as interior minister, said the government aims to conserve and enhance Songkran by showcasing the diversity of local customs across the country. He noted that these traditions, passed down through generations, reflect Thailand’s cultural heritage and highlight the enduring values of Thai society.

He added that Songkran is not only a cultural celebration but also an important time for family reunions, allowing people to express love, care and gratitude. The festival, he said, helps strengthen relationships within families and communities after a year of work.

“On the occasion of Songkran and the Thai New Year festival, I would like to ask the public to help carry on this fine cultural tradition and to join together in being gracious hosts in welcoming tourists who come to celebrate this festival of happiness in our country,” Anutin said.

His remarks come as Thailand continues efforts to boost tourism by promoting key cultural events. Songkran, widely known for its water celebrations, is one of the country’s most recognisable festivals and a major draw for international visitors.

Anutin expressed hope that this year’s celebrations would bring happiness and prosperity to Thai people, as well as warmth and stability to families. He also said he wished for the festival to foster unity and create a positive impression among both locals and foreign tourists.

“Finally, I hope the Songkran celebrations will be full of joy and fun, rich in colour, and leave a lasting impression on both Thai people and all foreign visitors,” he said.

The Nation reported that the government is expected to continue promoting Songkran as a global cultural event while encouraging communities to preserve their unique traditions. Authorities are also focusing on ensuring a welcoming environment for visitors during the holiday period.

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Adapted by ASEAN Now Nation 14 Apr 2026