A foreign tourist has sparked online debate after posting a TikTok video complaining about the price of a coconut at Patong Beach in Phuket. The 18-second clip, uploaded on 22 April 2026, shows the user drinking coconut water while stating he paid 150 baht, comparing it to around 25 baht in his home country.
Get today's headlines by email 
The video was filmed at Patong Beach in Kathu district and included the caption “Coconut price in Patong Phuket 150baht”. The post quickly gained attention, drawing a wide range of reactions from social media users. Some viewers agreed the price was excessive, while others argued such pricing is typical in tourist areas.
Picture courtesy of Amarin
The discussion also saw users questioning the buyer’s decision to proceed with the purchase despite considering it expensive. Comments included remarks such as asking why he bought it if he already knew the price was high. Others suggested that relevant authorities should review pricing practices at tourist destinations.
Additional perspectives came from agricultural voices, with some noting that coconuts sourced directly from farms can cost less than 10 baht. This contrast fuelled further debate about pricing differences between production and retail in high-traffic tourist zones.
Higher prices in areas such as Patong Beach are often attributed to increased operating costs, including rent, location expenses and targeting international tourists. These factors commonly result in goods being priced significantly above those in non-tourist areas.
Amarin reported that as of now, there has been no confirmation of any official investigation into the matter. However, the incident has highlighted differing views between consumers and business operators regarding pricing in popular tourist destinations.
Join the discussion? 
Already a member? 
Adapted by ASEAN Now Amarin 23 Apr 2026
-
1