Channel 3 plans another downsizing

By THE NATION

 

Ariya Banomyong

 

Channel 3 is planning to restructure its organisation to streamline its operations by downsizing to suit the changing market and viewer behaviour.

 

The company will launch a voluntary retirement programme by the end of February.

 

Ariya Banomyong, executive director of BEC World Plc, operator of Channel 3 HD digital TV and several radio stations, said that in 2020 "the company needs to change its strategy and business operation to suit the needs of modern-day viewers which are different from the past. We will mainly focus on adjusting our content in prime time period from 6pm to 10.30pm to attract viewers.”

 

“Channel 3 is also planning to launch ‘CH3+’, an online platform that connects TV content to online viewers,” he added. “Two new strategies that we will employ are the D2C [direct to consumers] approach, which will help product manufacturers increase their sales by targeting potential consumers who are watching the shows, and the export of Channel 3 content to foreign markets.”

 

Ariya further added that to maintain the company’s competitiveness in the media market where advertising capital has been decreasing continuously, Channel 3 will need to downsize its workforce. “We have notified employees of a retirement programme which will start by the end of this month,” he said. “This programme is 100 per cent voluntary, and is expected to help BEC World streamline its operations and move forward sustainably in the future.”

 

In October 2019, Channel 3 had laid off 177 employees as a result of continuous decrease in profit since 2017. The company reported Bt330 million loss in 2018.

 

Source: https://www.nationthailand.com/business/30382465

 

-- © Copyright The Nation Thailand 2020-02-21

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Load content onto Youtube and LineTV, broadcast radio over internet, the days of linear TV are over. Radio is still hanging in there but ever more replaced by streaming music on demand services like Joox, Spotify, Apple Music. Nobody wants to wait until xyz time to see or hear something anymore. It's all instant gratification which other than some background noise of a radio station, or a TV put on the wall so something is moving to prevent boredom in waiting room at a hospital for instance, not many people care about enough to wait anymore. Their "TV" and "radio" are their smartphones, streaming things they want, at the time they want, from the internet. From kids to grandparents.

Edited February 21, 20206 yr by tomazbodner

Channel 3. Isn't that the military channel?

 

Oh dear. Whatever could that mean?