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Source: http://www.bangkokpost.net/Business/25May2007_biz37.php

Troubled Elite Card must raise fees to be viable, says study

CHATRUDEE THEPARAT

Higher fees and better management are needed if the Elite Card programme for affluent foreign tourists and executives is to succeed, its operators have been told.

The conclusions are contained in a study done by Thammasat University for state-owned Thailand Privilege Card Co (TPC), which has struggled to find members since its inception three years ago.

Some valuable incentives should be reduced to cut costs, according to Tatre Jantarakolica, an academic with the university's Economic Research Training Centre (ERTC), who conducted the study.

//story continues on website//

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