BANGKOK (NNT) - The Tourism Authority of Thailand (TAT) is aiming to revitalize the nation’s tourism industry with new strategies and campaigns, targeting 30 million tourists and 2.38 trillion baht in revenue by 2023.

 

TAT governor Yuthasak Supasorn said the TAT will align its market strategy with its five-year policy (2023-2027) to raise the tourism industry’s standards in all areas. The strategy follows three strategic objectives: (1) Drive Demand, which focuses on sustainable quality tourism, (2) Shape Supply, which creates value and raises tourism standards through a new tourism ecosystem, and (3) Thrive for Excellence, which enhances the organization’s efficiency towards becoming a data-driven organization and increases its market competitiveness.

 

The TAT will promote tourism for domestic and international tourists through "meaningful travel," which will provide visitors with valuable and memorable experiences. The program is part of the "Visit Thailand Year 2022-2023: Amazing New Chapters" campaign, which was launched to bring back visitors and help the tourism sector return to pre-pandemic levels by 2024.

 

According to the TAT Governor, 2.7 million tourists have arrived in the kingdom so far this year, but that number is expected to rise to 10 million by the end of the year. Domestic and foreign tourism revenue are estimated to total between 1.25 trillion and 2.38 trillion baht in 2023, with a median generation of 1.73 trillion baht. He also expects 11-30 million tourists to visit the kingdom in 2023, generating between 580 million and 1.5 trillion baht. He noted that the key variable for high and low figures is whether some countries will allow their people to travel abroad.

 

The TAT also predicted that foreign tourists will probably spend less money next year as a result of the current inflation situation and the ongoing Russia-Ukraine conflict. However, the weaker baht is likely to boost tourist spending power and encourage foreign tourists to visit Thailand.

 

-- © Copyright NNT 2022-07-20

 

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What’s wrong with giving a break down of tourist numbers.?

 

Inbound foreign tourist

Thai tourists 

then give

 

Outbound foreign tourists

Outbound Thai tourists

 

Then show me the money!! If you dare????

 

More Pie in the Sky; they are delusional and it will not be happening for several years to come.....if ever !

That's a lot of masks to be worn! ????????????

30 million "quality tourists"...I do wonder what is being smoked there?

 

Is this already the consequence of the cannabis release?

 

There should be no more "mass tourism"!

 

Only the "ELITE" should come and spend as much money as possible, so was the plan, right?

Tattery!

3 hours ago, snoop1130 said:

He also expects 11-30 million tourists to visit the kingdom in 2023,

 

Oh, would be so nice if I could get away with these sort of <deleted> forecasts at work...

 

Meanwhile in the thread immediately below this on the news page "TAT’s marketing plan 2023 to revitalise Thai tourism towards high value and sustainable growth". 30 million pax doesn't sound like a target which fits with a 'high value and sustainable' strategy to me...

 

23 million will come from India alone. 

8 hours ago, snoop1130 said:

targeting 30 million tourists and 2.38 trillion baht in revenue by 2023.

please correct this typo. you clearly missed a couple 0s 

 

300 million and 20.38 trillion sounds so much cooler

Come from where?? Middle earth?

With this Inflation I am not sure there will be enough tourists to fill in 

300×30,00,000 baht tourist fees dreamt by TAT. 

11 hours ago, snoop1130 said:

He also expects 11-30 million tourists to visit the kingdom in 2023

and I also expect to fly to the moon  ......      he's been playing with that damn tea room dart board again.

If there is one thing about the TAT they do give my sides the best workout for the day with laughter. They are also consistently out of touch with reality. Does anyone in the Thai media ever take these clowns to task on the numbers they sprout out (each month) that are always wrong. They have more chance of getting the lottery numbers correct.

 

As with any business, does anybody ever check the statistics and say, "the last figures that were quoted were way off".  I guess not. The usual nonsense from the most ridiculous department in Thailand.

 

11 hours ago, snoop1130 said:

memorable experiences

 

Sorry, not a big fan of cannabis tourism. Just the way I feel.

30 million ? Genuine tourists ? 

 

OK, Possible, Yes, like, no.

 

The world is NOT going to spring back to normal and near to pre-pandemic levels in 2023. For one thing people have debt from covid, fear of travelling and getting stuck, looming world wide recessions , utility bill rises and inflation and flight costs. Also Thailand is currently making itself less attractive by the day with fees and double charging

 

I'd day 7-8 million best this year, and 15-18 best next year, I cannot see Thailand hitting 25-30 million until 2025 at the earliest. 40 million maybe 10 years from now with some creative migrant accounting

????

Edited July 20, 20223 yr by Rampant Rabbit

I wonder if TAT has ever gotten their forecast even close to the reality?

  With high gas prices all over, the cost of flying anywhere will likely

still be high this coming Winter.  With COVID numbers heading higher, there are already random checks

again for people entering Canada. Guess we will all have to wait to see what the rules and restrictions 

will be from November until Spring of 2023.

Yeah, target them with an new charge to be in the country. 

12 hours ago, snoop1130 said:

He noted that the key variable for high and low figures is whether some countries China will allow their people to travel abroad.

Fixed that for them.

Get rid of TAT.. that will save billions ( for the other pockets mind you)

And i target to be a billionaire by that time too and it looks that Thailand has the same chances of achieving this target as much as i am...

13 hours ago, snoop1130 said:

expects 11-30 million tourists to visit the kingdom in 2023

Talk about playing it safe. Not very helpful in terms of planning. Might as well have said somewhere between 100,000 and 100 MM.

13 hours ago, snoop1130 said:

to revitalize the nation’s tourism industry with new strategies and campaigns,

Wild dog shoots?

Hospital stays with dengue fever?

Litter picking?

Counting corpses on the roads?

Spot the cop hunts?

(1) Drive Demand, which focuses on sustainable quality tourism:

Indians burdened with gold necklaces

(2) Shape Supply, which creates value and raises tourism standards through a new tourism ecosystem:

drivel

(3) Thrive for Excellence, which enhances the organization’s efficiency towards becoming a data-driven organization:

become the ultimate data manipulator on the planet

 

Tomorrow we'll read that someone predicts 60 million arrivals?

TAT - Oxygen thieves or dreamers? I guess ya gotta give em credit for their tenacity and creative ability.

If it is TATs job to promote tourism, why don't they advertise in other countries on TV or social media?  Has anyone ever seen any ads for Thailand or Thai Airways ? I haven't. Other airlines advertise so why don't Thai ?

More "experts" with their meaningless figures,   It seems to be the fashion these days for everything from covid to climate change, but I must admit the TAT are the masters of it

4 minutes ago, Bday Prang said:

More "experts" with their meaningless figures,   It seems to be the fashion these days for everything from covid to climate change, but I must admit the TAT are the masters of it

There are a lot of snouts in that particular trough, and every now and again one must pause and ask for a refill!

35 minutes ago, Alcat said:

If it is TATs job to promote tourism, why don't they advertise in other countries on TV or social media?  Has anyone ever seen any ads for Thailand or Thai Airways ? I haven't. Other airlines advertise so why don't Thai ?

They don't have to. Thailand is already on top of tourist destinations worldwide. 

Awwww. Isn't it lovely to see good old TAT keeping spirits up with their comedy figures - and back to the top flight in <deleted> du taureau estimations.

 

They have hedged their bets a bit though as the article states " He also expects 11-30 million tourists to visit the kingdom in 2023" although the headline only mentions the top figure.