Omri Morgenshtern, photo courtesy of TTG Asia

 

Agoda, the online travel agency, foresees a bright future for Thailand tourism as the country emerges as a preferred destination for business travellers, potentially rivalling top hotspots like Japan and Vietnam.

 

Ranked second in Agoda’s largest inbound markets between January and May, Thailand’s tourism trails behind Japan in terms of overall popularity. Agoda’s Chief Executive, Omri Morgenshtern, believes Thailand’s potential for surpassing Japan remains low for the time being, as tourists outside Asia are more familiar with Japan’s diverse attractions, such as famous theme parks, urban experiences, and business-oriented sites. In contrast, Thailand’s tourism is primarily known for its beach destinations and sunny weather.

 

Despite Vietnam’s recent success in boosting its economy and tourism sectors, Morgenshtern suggests there is room for growth when compared to Thailand. He emphasises that the undeniable charm of Thailand tourism as a holiday destination contributes to its appeal, but adds, “The question is can you develop more reasons for people to come here?”

Morgenshtern envisions transforming Bangkok into Asia’s Silicon Valley, positioning it as a hub for technology companies, startups, and industry conferences, Bangkok Post reports. This strategy, he asserts, would not only propel Thailand’s economy but also enhance Thailand’s tourism, attracting greater numbers of foreign investors, business personnel, and leisure travellers.

 

by Alex Morgan

Omri Morgenshtern, photo courtesy of TTG Asia

 

Full story: https://thethaiger.com/news/business/agoda-ceo-eyes-thailand-as-business-travel-hotspot-rivaling-japan-vietnam

 

-- © Copyright Thaiger 2023-06-16

 

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2 hours ago, webfact said:

foresees a bright future for Thailand tourism as the country emerges as a preferred destination for business travellers

 

The word potentially the operative word here.

 

Also it looks like the magic crystal ball has been used again.

Edited June 16, 20233 yr by Laughing Gravy

4 hours ago, webfact said:

foresees a bright future for Thailand tourism

Not if there is another coup or even a Civil War!

This is bad news if you own a hospitality business in Thailand. Agoda is the most incompetent company around. If there CEO predicts something the opposite is bound to happen.